The iPhone didn’t kill the laptop.
It changed when we reach for it.
The next computer won’t kill the iPhone.
It’ll make reaching for your phone feel like opening a laptop.
I’ve spent the last 6 years building smart rings.
One of the hardest parts was getting rid of every flat surface.
We think rings should be circular. No weird edges. No 'close enough.'
But there was room for one trick.
We baked in an optical illusion: the ring is subtly thinner where it sits between your fingers, making it more comfortable to wear while still looking like a perfect circle.
Your eye sees a circle & your hand feels the difference.
Phones are melting our minds
But Steve Jobs got us on a local optima with the iPhone
No matter in what direction you move away from it, user experience goes down
If we keep going down the hill, however, we’ll eventually find something higher
Sometimes you gotta run before you can walk & we are running for Art Basel.
OASIS x ES c/o Riccardo Contini
A limited edition collection of pure 18k gold smart rings handmade by Italian artisans – the first of its kind. Only ten pieces available.
Beta time! OASIS – a smart ring to control other devices. No healthcare, just interactions.
Click the icons on our website to get a sense of what it can do https://t.co/yNH1q4LivP and DM me for a code if you want to be part of the beta – its $289.00