There is nothing special about Ugandan Tourism. Yes, I said it again...
I might make my friend @wekesa_amos choke on his katogo this morning, and perhaps I am mistaken. I come in peace. Yet, I am saying it again: if we want our tourism to succeed on the global stage, we need to focus on what is “truly special” about our offering and niche down.
Kenya and Tanzania have succeeded in positioning the uniqueness of their tourism offerings on the global scene. The Masai Mara, Hakuna Matata, the Serengeti, and the great migration are part of the vocabulary of most would-be travelers. Rwanda, on the other hand, is winning the gorilla war.
With our low budget for promotion (rightfully pointed by @Ronkawamara recently), we still pretend we can compete head-on in safaris, and we are missing the boat with our gorillas.
If we can’t win with money (unless there is a Manchester United sponsorship in the making?), the only way we can succeed is by picking niches where we have a tremendous advantage and doubling down.
A few ideas:
Running: We have two world-record holders, and Kapchorwa is the new home of champions. Running is also a multi-billion dollar industry.
“People wouldn’t run a marathon if they had to sign an NDA.”
You attend a party from the @rkabushenga running club and you feel like signing up for a marathon...
Runners are the best ambassadors because they are obsessed.
Extreme sports: We could become an extreme sports mecca. How about a Red Bull white-water kayaking event? I already see the footage going viral...
Birding: This is another multi-billion dollar industry. Birders are like runners; once the bug bites, they start spending thousands of dollars on equipment and trips (hint hint).
Culture, festivals, and nightlife: Why not take a leaf from Nyege Nyege and roll out a festival circuit in the country? “Uganda, the music capital of East Africa?” That would be special…
People will point out a few examples of steps already taken. Let's do more!
The Rwenzori Marathon is a fantastic initiative, for example. But what about pushing the envelope even more and sponsoring running clubs in the US and Europe? What about creating a TikTok account dedicated solely to trail running in Uganda and targeting running fanatics globally? What about doing a collab with @ShalaneFlanagan (a big running influencer and olympian)?
“Give a free all-inclusive trip to Uganda to run the Rwenzori Marathon to your most dedicated runner?”
My point is: Let’s find niches where we can truly dominate and let’s push the envelope to win them.
That’s how you become special.
That’s it for today…
No, Ms. Mugabi - UTB. It's not a mindset change issue. It's the search for value for money. I shouldn't be spending my money somewhere where the service is below standard, & I am treated like the establishment is doing me a favour. Work on that, & people will consider. #POATE2024
🇺🇬 When in Uganda, you have to start your day with a rolex! But what is a rolex you ask? Well, it is NOT a watch. In fact, it is an omelet with tomato, pepper and onion rulled up inside a chapati and it's delicious!!! 👍🏼 #streetfood#uganda
🇺🇬 A road trip is nothing without road trip food and this is why we stopped everywhere we could along the road to try some delicious Ugandan delicacies.
Rolex, grasshoppers, bbq goat, pineapple, we ate them all! 👍🏼 #uganda#roadtrip
In Uganda's Bwindi Impenetrable Forest, gorilla treks can be organized for a fraction of what it costs in neighboring Rwanda—making one of Africa's greatest, and most expensive, wildlife experiences more accessible. https://t.co/KMO5tVFVPA
In Uganda's Bwindi Impenetrable Forest, gorilla treks can be organized for a fraction of what it costs in neighbouring Rwanda—making one of Africa's greatest, and most expensive, wildlife experiences more accessible
https://t.co/rmcx9NK8Or
.@ExploreUganda @GovUganda @joshuacheptege1 This picture sums up the most incredible overseas trip I’ve ever had. Truly humbled by the reception I’ve received everywhere in this amazing country. Memories of a lifetime. Uganda - this Mzungu will be back.x🇺🇬
.@ExploreUganda Amazing day on the Nile. Managed to catch some Tilapia (catch and release,) but Nile Perch will have to wait for next time. Just being out on the water was brilliant. Yet another reason to pay Uganda a visit. 🇺🇬
Doing business in Uganda especially tourism is an extreme sport, mazima!
You put in efforts, you market and one unthought through announcement, takes you 5 steps back and the announcer wants taxes!