Griffin Adams

@boardroom // past: catena media, the athletic

[Acid House Hospital @darkmusick_]

white people be like this song was on tony hawk's pro skater

[Shlomo Sprung @SprungOnSports]

New at @boardroom: An inside look at how @TexasTechFB landed @Brendan_Sorsby2 with the biggest NIL deal in college football history. @LIFTSPORTSMNGMT helped Sorsby choose between Texas Tech, LSU, and Miami as Sorsby aims to be the first pick in the 2027 NFL draft. https://t.co/xFFIeNg0SZ

[Griffin Adams @GriffDoug]

@Tjonesonthenba what's hope? we don't know it

[Jael Rucker @RuckerJael]

Really proud to introduce Power Players, a series I’ve started on @sportingnews highlighting the heavyweights in the sports world making it go. Up first is Sarah Flynn, CMO of Kevin Durant’s @boardroom ✨

https://t.co/3G9JYd0UIC

[DaveEarly @DavidEarly]

Sam Hinkie had 2.5 calendar years to govern the Sixers. Presti has had almost 2 decades. Curious how Philly woulda done if they didn’t hit abort on The Process in winter 2015 hiring Colangelo.

[Boardroom @boardroom]

NEWS: We’re expanding our partnership with @MLB following a standout collaboration in 2024—doubling down on immersive fan and player experiences, player-driven storytelling, and strategy that brings the game to life in new ways.⁠
https://t.co/V5t2Pr5PQH

[Butler Basketball @ButlerMBB]

Congrats McIlroy!! #TheMasters

[Nick DePaula @NickDePaula]

One of my favorite interview answers ever was when Klay Thompson told me in 2017 he wanted to “be the Michael Jordan of Anta.”

Now, he’s launching his 10th Anta signature shoe.

“It turned into this shoe empire,” says Thompson.

Deep dive on @Boardroom: https://t.co/Lbn0kjGvh9

[Nick DePaula @NickDePaula]

Inside look at Trae Young’s new Jordan Brand shoe deal, on @Boardroom.

https://t.co/4ASmatwuzZ

Subscribe to my Sneaker Game Newsletter for insight & access to the footwear industry here: https://t.co/L6ismsV58H

[Lou Williams @TeamLou23]

Standing by it

[Griffin Adams @GriffDoug]

@HuntPatterson_ @TheAthletic let's goooo. you big time now!

[Nick DePaula @NickDePaula]

BREAKING: Reebok has signed top 2026 Draft prospect Nate Ament to a long-term NIL + NBA shoe deal 📄✍️

The 5-star hooper will be one of 1st High School NIL athletes to launch a PE sneaker at retail.

“He’s got superstar potential on the court," says @Shaq
https://t.co/armDIkMJ7p

[Shlomo Sprung @SprungOnSports]

Huge thanks to our Boardroom team of @bdoyk, @GriffDoug, @JustNateLoucks, @richkleiman, @emluki, @ianstonebrook, @andreamasenda who helped bring everything to life! https://t.co/CkYxjFXlyp

[Griffin Adams @GriffDoug]

@YahooSports @arielhelwani @shaunalshatti @benfowlkesMMA @Idecboxing @ChuckMindenhall @CeeHawk a squuuuad. congrats guys.

[Griffin Adams @GriffDoug]

@DanaONeilWriter congrats, Dana!

[Boardroom @boardroom]

.@GriffDoug caught up with @jmanziel2 to hear more: ⤵️
https://t.co/WwqYQFENGV

[Nick DePaula @NickDePaula]

BREAKING: Cooper Flagg — the 2025 NBA Draft’s projected #1 pick — has signed a multi-year shoe deal with New Balance.

Flagg met with brands this spring in LA to discuss a NIL + NBA shoe deal, and will become a future face of New Balance.

On @Boardroom: https://t.co/ZMwBounBFA

[Rob Mac @RMcElhenney]

Chicken in denim, made in 2010.

[Nick DePaula @NickDePaula]

BREAKING: WNBA star Angel Reese has signed a deal with @Reeses and is launching Reese’s Pieces apparel today.

“The fans really made this happen,” says @Reese10Angel. “This collection is for my Reese’s Pieces — who’ve been with me every step of the way.”
https://t.co/gX3EdVzM0P