Grigor Chtchyan

How I Learned to Stop Worrying and Love the Content. Film Director. SMM Producer. Media Manager.

[Grigor Chtchyan @grigorod]

You know what the hardest thing is? To look at your business realistically.
Don't pass off wishful thinking as reality like "my product is for smart, educated people," but look at your actual non-active clients. Are they really like that?

[Grigor Chtchyan @grigorod]

What if in 20 years the main currency literally becomes attention. Like in the movie "Time", when they paid for this time, we will pay with attention.

[Grigor Chtchyan @grigorod]

If I can't give the client anything new and he can do everything himself, then why not. And so, you just need to always be ahead = always come up with new ideas for improving results.

[Grigor Chtchyan @grigorod]

I'm browsing YouTube, and there are "you got The Master and Margarita wrong", "You got The Godfather wrong", "You missed the main point of Pulp Fiction", "Why didn't you understand anything in War and Peace". I think, have I ever understood anything in this life?

[Grigor Chtchyan @grigorod]

The actual formula for marketing success: Solve a real problem + communicate clearly + be where your customers are. That's it. #marketing #smm #digital

[Grigor Chtchyan @grigorod]

Your company's design guidelines are probably why your ads are boring and ineffective. Break them occasionally. #marketing #smm #digital

[Grigor Chtchyan @grigorod]

Most marketing dashboards are just expensive ways to visualize vanity metrics nobody should care about. #marketing #smm #digital

[Grigor Chtchyan @grigorod]

If you don't know exactly who you're NOT for, you don't know who you're for. #marketing #smm #digital

[Grigor Chtchyan @grigorod]

When your marketing team spends more time making decks than talking to customers, you've got the wrong marketing team. #marketing #smm #digital

[Grigor Chtchyan @grigorod]

People don't read marketing copy. They scan for relevance then decide if it's worth actual reading. Design accordingly. #marketing #smm #digital

[Grigor Chtchyan @grigorod]

The most powerful marketing tool isn't a funnel or automation sequence—it's a happy customer telling a friend. #marketing #smm #digital

[Grigor Chtchyan @grigorod]

Nobody actually cares about your mission statement. They care about how your product makes their life better. #marketing #smm #digital

[Grigor Chtchyan @grigorod]

The best thing about AI writing marketing content? It exposes how formulaic and predictable most marketing content already is. #marketing #smm #digital

[Grigor Chtchyan @grigorod]

Marketing agencies that can't market themselves effectively are waving red flags the size of Texas. #marketing #smm #digital

[Grigor Chtchyan @grigorod]

Your customer's story is 100x more interesting than your brand story. Use it. #marketing #smm #digital

[Grigor Chtchyan @grigorod]

You don't have a marketing problem. You have a "nobody wants what you're selling" problem. #marketing #smm #digital

[Grigor Chtchyan @grigorod]

If your value proposition needs to be explained, it's not a value proposition. #marketing #smm #digital

[Grigor Chtchyan @grigorod]

When a marketing agency shows case studies of clients you've never heard of, there's probably a reason for that. #marketing #smm #digital

[Grigor Chtchyan @grigorod]

Starting a Telegram channel because your competitors have one is like buying a guitar because your neighbor has one. Ownership ≠ ability. #marketing #smm #digital

[Grigor Chtchyan @grigorod]

Your "innovative disruption" is someone else's "annoying pop-up." #marketing #smm #digital