Alex Grout

Sports Marketing young professional. Account Executive with 1920 Worldwide. All thoughts are my own.

[Alex Grout @GroutAlex]

@Instagram looking an appealing platform for brands looking for growth in ecommerce #shopping #ecommere https://t.co/SA7J63qvFa

[Alex Grout @GroutAlex]

@FeverTreeMixers selects @QueensTennis as a platform in which to increase brand equity on a global scale #Fevertree https://t.co/34dmY6AWxX

[Alex Grout @GroutAlex]

Man United waited 13 years to launch their own @YouTube channel, and this is how they launch it... #ManUtd #marketing #media

[Alex Grout @GroutAlex]

Since when has so much of the world loved bobsleigh!? I mean the UAE 🇦🇪! #WinterOlympics #Youtube

[Alex Grout @GroutAlex]

It’s going to be one hot rights auction #PremierLeague #Amazon #Sky #Facebook #Disney https://t.co/uxmVo4sChc

[Alex Grout @GroutAlex]

With women making 80% of purchasing decisions in the UK, brands should look up to @Kia & @SSE and have more confidence in sports marketing

[Campaign Experiences @CampaignExpUK]

Rugby champ @MaggieAlphonsi tells brands to take gender out of sports marketing https://t.co/SDXsOCO71x

[Glenn Irwin @GIrwinRacing]

So F1 ban grid girls and introduce Grid Kids for aspiring drivers. Selected by each driver nationality authority... that won’t be about who has the most money then.........

[Alex Grout @GroutAlex]

@NatWestComm decision to sponsor @SixNationsRugby paying off with a clear increase in brand awareness amongst rugby fans #SixNations

[Tim Wigmore @timwig]

For every extra 10% chance that one team has of winning a Premier League match, the domestic TV audience falls by 2.4%. Less competitive balance threatens the Premier League's viewing audience - and the $ it gets for broadcasting rights
https://t.co/KJTuYVL2eH

[Alex Grout @GroutAlex]

@McDonalds clearly targeting more affluent consumers, using Six nations rugby as platform https://t.co/l2FuElrJjC

[Alex Grout @GroutAlex]

Discussing film where club ‘Will be main protagonist’! This could increase their footprint not just in the USA but globally #FCBarca #Disney https://t.co/LBJd0rnAyv

[SportsPro @SportsPro]

Spanish soccer giants @FCBarcelona are reportedly in talks with Disney-owned animation studio @DisneyPixar over a feature-length film about the club https://t.co/pip1Kwijkf #FCBarca

[Alex Grout @GroutAlex]

Bold move by @YouTubeTV! Groundbreaking partnership that will have Twitter and Facebook thinking #LaGalaxy #YouTube https://t.co/EXiIj3cVgL

[Alex Grout @GroutAlex]

@Wendys using the Super Bowl to embarrass rivals @McDonalds. Big blow considering the mass exposure #SuperBowlLII https://t.co/zVGQ93VEn1

[Alex Grout @GroutAlex]

Amazon’s Alexa ad is sure to be huge hit on Sunday during the Super Bowl. 👏🏻 @LuckyGenerals #Amazon https://t.co/jmWTEXSu92 via @YouTube

[Daily Mail @DailyMail]

Grid girls AXED from Formula One as sport follows darts' move to get rid of walk-on girls https://t.co/jrWZ102nPx

[1920 Worldwide @1920Worldwide]

Interesting look into the future tech to watch out for in sports stadiums . With 60 new stadiums set to be built globally by 2020, technology is at the forefront of these developments. #sportstech #stadium https://t.co/g9FZNkTsk8

[Alex Grout @GroutAlex]

Controversy surrounds betting firms sponsorship of sports teams. Should @CashBet be able to promote bitcoin? https://t.co/t1wF3c18oS

[Alex Grout @GroutAlex]

Compliments to @starindia, making cricket a much more engaging spectacle through using VR #Cricket #VR #technology https://t.co/97qk4uTM6C

[Lauren @MakeupManiaVids]

Marketing is in a state of transition. We're so concerned about ad words, google analytics and marketing decisions based on data that we're not thinking about the consumer decision process. #ThoughtForTheDay #Analytics #marketing #branding