SportsPro

A media and events business at the centre of the sports industry. Follow for #SportsBiz news, insights and podcasts. 🏎️ @MotorsportBB

[SportsPro @SportsPro]

The future of sports content is personal, intelligent and immersive.

The Global Sports Tech Report 2026 reveals how new technologies are revolutionising content creation, distribution and consumption.

Learn where your organisation should be investing 🔗 https://t.co/sfiPuVHkoD

[SportsPro @SportsPro]

🚀 Introducing the inaugural Global SportsTech Report 2026, produced in partnership with @Sportradar.

This isn’t about technology for technology’s sake. This is your 360° view of how digital innovation is transforming sport.

Explore the full report 🔗 https://t.co/sfiPuVHkoD

[SportsPro @SportsPro]

🔗https://t.co/dun6whpstx

[SportsPro @SportsPro]

Why did ITV's Six Nations broadcasts feature in-game ads this weekend? We asked the tournament's CEO Tom Harrison.

Read the article via the link in the comments and keep your eyes peeled for the full interview dropping on this week's episode of the SportsPro Podcast 👀

[SportsPro @SportsPro]

Five sponsorship trends for 2026👇

1. Sponsorship as a platform, rather than a channel
2. Pressure to measure better
3. Brands seeking sales, not just awareness
4. The power of strategic silence
5. Trans-Atlantic culture clash

Get all the details here🔗 https://t.co/aNhph4Calx

[Sam @Sam__Carp]

Six Nations CEO Tom Harrison admits he wasn't sure the tournament would remain FTA before striking its ITV & BBC renewals.

We spoke about those deals, the ITV ads, Nations Championship, calendar reform, rugby's future and plenty more on @SportsPro: https://t.co/BQWYTuO25S

[SportsPro @SportsPro]

Since 2010, we’ve evaluated athlete marketability through our annual #SP50MM ranking. Fast forward and it now plays a role in shaping how 'high impact players' are defined in the NWSL.

Explore our latest list, produced in collaboration with @NorthStarSG🔗https://t.co/gV0uG1B0cQ

[Nick Meacham @SportsProNick]

How did @GraemeSmith49 launch the @SA20_League?

How did he secure investment, and get up and running with only a few months before season kick off?

Here all about it in this exclusive episode of StreamTime Sports:
Listen: https://t.co/GKCoLeTFYB
Watch on Youtube: https://t.co/VgKvD5oSjj

Thanks to @InCrowd_Sports Ellie Roach for also sharing her insights.

[SportsPro @SportsPro]

What's happening now and next in SportsTech? 💡

The inaugural Global SportsTech Report from SportsPro and @Sportradar reveals the technologies driving real business impact across six core areas of sport.

Launching 27/1. Register your interest today 🔗https://t.co/MKk6i6T7r6

[SportsPro @SportsPro]

Find out how the 2025 Islamic Solidarity Games delivered a new blueprint for multi-sport storytelling - creating a scalable, cost-efficient model for multi-sport event coverage 👇 https://t.co/B3DXNhAdMH

[SportsPro @SportsPro]

@Dizplai https://t.co/a8XubWV1bo

[SportsPro @SportsPro]

62% of sports orgs lose $100K+ yearly to fans they can't reach. 76% of fans stay anonymous to the clubs they support.

So @Dizplai created The Anonymous Fan Index, the first industry benchmark on anonymous fandom plus 100 tactics to fix it. All for free

Download now 👇

[SportsPro @SportsPro]

One of 2025’s most influential figures: Kirsty Coventry - the first woman and first African elected IOC president.

See who else made the list 👇
https://t.co/LkQgZaIL88

[SportsPro @SportsPro]

Which industry figures will define the year in sport?

We're back with our annual list of ten influencers whose actions and decisions are set to shape the sports industry conversation over the next 12 months.

Check out the full list here: https://t.co/l08f40bl9o…

[SportsPro @SportsPro]

🎄The SportsPro Podcast signs off for the year with its traditional dose of festive chaos!

Tune in as the team test how much they actually remember from the past 12 months across the global sports industry🔗 https://t.co/s7e0b8usuu

[Sam @Sam__Carp]

The WTA has secured the most lucrative sponsorship in its history with Mercedes, which becomes the tour's premier partner and exclusive automobile partner.

Interview here with Marina Storti about how the deal happened and what it means for women's tennis: https://t.co/k3A0MZwR1l

[SportsPro @SportsPro]

👑Who is the 4x SLS Super Crown World Champion who featured on SportsPro's annual 50 Most Marketable Athlete list?

@rayssaleal ⚡️

Get all the details here 👉 https://t.co/qj9N3caA3n

[SportsPro @SportsPro]

Who is the most marketable athlete of 2025?

Here's some insight to SportsPro's renowned ranking, powered by @NorthStarSG 👇

🔥 Get all the details: https://t.co/gV0uG1By2o

#SP50MM #AthleteMarketability

[SportsPro @SportsPro]

🚨 BREAKING NEWS: @LiveModeSports launches new channel in Portugal with 2026 World Cup rights

Hear from co-founder Sergio Lopes in an exclusive interview 👇

[SportsPro @SportsPro]

ICYMI 👀

Who is SportsPro's Most Marketable Athlete of 2025? 👑

Explore the full ranking here 🔗 https://t.co/qj9N3caA3n

#SP50MM #AthleteMarketability | @NorthStarSG