Most ecom brands don't have a targeting problem, they have a "nobody stops scrolling in 3 seconds" problem.
We've cut ads for brands doing $2K - $25K/day on Meta. It's always the hook, not the audience.
DMs open if you want eyes on your current ads.
@hxrrisimran Reverse-engineering what already works in a subreddit before posting is the underrated step here, most people just post their pitch and wonder why it gets buried.
Editing isn't the last 10% of an ad. it's the gatekeeper for the other 90%.
Best copy, best offer, best product, none of it matters if the cut doesn't hold attention past second 3.
@Invent_List Building Growfly : video editing for direct-response ads (Meta/TikTok). Not quite SaaS, but the tool everyone in this list eventually needs once their ads need to convert, not just look nice.
@SimpleWriting_ Subscribers don't act on offers they don't recognize as "for them" connecting that dot matters more than the offer itself half the time.
@Drobin_ecom Splitting a small budget 3 ways just guarantees all 3 platforms stay in learning phase forever, starving your own data before it can even compound.
@thesavasx 3 downloads but zero regret in the post, that's the actual skill, shipping despite knowing it might flop. Most people won't even publish the "risky" idea.
@GhizaneEdits Day 26 and still posting daily, that consistency is rare. We run Growfly, also in the editing space, always good to connect with other editors grinding it out.
The winning creative isn't the "best" one. It's the one that survives 15 boring variations you were too lazy to test.
Volume beats a single home-run hook.
Creative fatigue kills faster than bad targeting.
Your ad isn't flopping because of the algorithm.
It's flopping because the first 3 seconds don't earn the 4th.
Good product + good offer + weak edit = wasted ad spend.
Fix the edit before you fix the budget.
Most people who edit think in terms of the next video.
I think in terms of the next system, what happens when this stops being one person doing the work and becomes a process someone else can run.
Taking editing work right now isn't the end goal, it's the data collection phase.
Every project teaches you what clients actually pay for, what they complain about, and what they'll pay more for. That's worth more than the check.