Amazon is less competitive than it was 4 years ago.
But hardly anyone is talking about it.
If you're a seller or want to be read this before you miss the biggest opportunity since 2020 👇
Crazy dog t-shirts grew 229% on Target.
not Amazon. Target.
Most people hear that and assume it was a big campaign push or some kind of launch moment.
It wasn't.
It was catalog optimization, review syndication, and ad spend pointed at the right products at the right margin.
The boring operational stuff that most agencies skip because it doesn't show up cleanly in a ROAS report.
If your brand is already on Amazon and you haven't touched Target Roundel yet, you're leaving a real number on the table.
Been using https://t.co/Zdbz3TLcp7 for backlink exchange content lately.
Makes link building way less annoying.
If you’re doing SEO, it’s worth a look.
Use code ADVERIOXOUTRANK for 10% off when you sign up.
Giving 10% off to everyone on Amazon?
You're overpaying to convert people who would've bought anyway.
We switched to segmented Brand Tailored Promotions:
15% for cart abandoners
10% for high-potential shoppers
0% for the rest
Better results. Lower cost. 😉
If your off-Amazon traffic isn’t converting, try this instead: 👇
Pull the last 30 days of ad spend (Meta, TikTok, DTC, etc.)
Flag any source with low ROAS or high bounce
Route traffic through Amazon Attribution to track it
Most Amazon brands aren’t losing to better products. They’re losing to where their inventory is sitting. Amazon now ranks listings based on regional availability. If your stock isn’t close to the buyer, you disappear from search.
Back in Dec ‘24, we started with a 7-figure Amazon brand.
First thing I always do?
Poke around the keyword spend.
10 minutes in…
62.2% of ad sales were from people typing their own brand name 🤦♂️
Ready to turn Amazon’s app upgrades into your unfair advantage?
Book your FREE 1:1 Simplify & Scale Session
https://t.co/yAA30c2l2W
Let’s optimize your listings, boost visibility, and scale smart.
#AmazonSeller#FBA#Adverio
The Amazon app is no longer just a storefront.
It’s a powerful sales engine one your customers are using every day in ways that are changing how they shop.
Here are 10 app features every Amazon seller needs to know (and optimize for) 👇
#ecommerce#AmazonFBA#sellerstrategy
10. Skincare Quiz
Shoppers answer a few questions and get matched with recommended products yours or someone else’s.
💥 If you're in beauty, this is PRIME placement.
⚙️ Align your listings with quiz-relevant benefits (e.g., oily skin, SPF).