Olena Romanova

marketing news and grumpy opinions

[Olena Romanova @grumpyolena]

Asking "How are you?" in Central and Eastern Europe. 👋 How am I? 👁️👄👁️ Well, now you're going to listen to my thoughts and troubles. It was only a polite "hello, how are you"? Well, it's your mistake. You're the new outlet. Therapy? In this economy an…https://t.co/Nlvq7lawCQ

[Olena Romanova @grumpyolena]

Shout out to Marija Kadovic organizing cool retail marketing meetups by ROI Hunter whether 1,000 or 10,000 km away 🌏 👏 𝐇𝐮𝐧𝐭𝐞𝐫 𝐆𝐚𝐭𝐡𝐞𝐫𝐢𝐧𝐠 𝐋𝐨𝐧𝐝𝐨𝐧, 𝐌𝐚𝐧𝐜𝐡𝐞𝐬𝐭𝐞𝐫 𝐚𝐧𝐝 𝐒𝐚𝐨 𝐏𝐚𝐮𝐥𝐨 - teams, thank you for your support! See…https://t.co/uJMSCb9OJU

[Olena Romanova @grumpyolena]

🧠🤯 Life Style Sports created a product set for trending products based on Google Ads Shopping impressions from the previous seven days to push those trends more on Meta ads.
Want to know how to segment your e-commerce campaigns?
Check the ebook in the…https://t.co/5NZOhZWySr

[Olena Romanova @grumpyolena]

Product “Invisible floral panties” - genius marketing joke or a broke image in feed by Lindex https://t.co/SS5xRkc6wQ

[Olena Romanova @grumpyolena]

From unsuccessfully preaching profit focus as a lonely marketer to gathering a meetup event in Manchester centered around E-commerce Advertising Profitability. #maxingoutcharacter 🧙🪄

Last week Pimberly joined ROI Hunter to open a discussion about drivi…https://t.co/Z1dcuWAJcb

[Olena Romanova @grumpyolena]

The median "age" of a CMO is a little over 2 years. How can you prioritize under pressure?
Top 3 focus areas from Karel Schindler ⬇️ https://t.co/lmb4QkCvKG

[Olena Romanova @grumpyolena]

The clarity I dreamed of when working on performance campaigns for e-commerce clients 💗
To find out how to refocus your product promotion too, check "Why E-commerce Retailers Need Product Performance Data" in the first comment.
⤵️⤵️⤵️

#ecommercemarketi…https://t.co/eXlAE9SRvM

[Olena Romanova @grumpyolena]

TL;DR 🔔 Meta has 3 months to adjust apps for a clear opt-in targeting of personalized advertising (GDPR) since specifying this in T&C is not enough. The judgment puts 5 to 7 percent of Meta’s overall advertising revenue at risk.
https://t.co/yb0P1ZB9XN

[Olena Romanova @grumpyolena]

How I see my team randomly replying an email from PTO because I didn’t YET bully them enough into the importance of uninterrupted time off 👻

[Olena Romanova @grumpyolena]

@mikeryanretail @CJSlattery @JeremyKrantz Didn't write smth like this myself, but there're few variations online. For ex this one. If that budget is 9.4, i'd put 10 as the max and let google ads deal with it 😎 https://t.co/MlGuKjKLBO

[Growth.Design @GrowthDotDesign]

"Email newsletters are the next BIG thing" - @ryandeiss

@MorningBrew is definitely playing the game right, yet they could still increase their retention with a few experiments...

Check out the step by step breakdown of MB's newsletter 👉
https://t.co/6whW9QoQ0O

[Olena Romanova @grumpyolena]

#GoogleShopping is getting a facelift! similar to what showcase ads looked like but coming directly from #shoppingcampaigns.
https://t.co/TEOmlvAbgA #ppc

[Olena Romanova @grumpyolena]

#sharingiscaring #browserextension Saving my RAM while working on multiple things in browser 🫶 https://t.co/VH4hi7jUMj

[Olena Romanova @grumpyolena]

00:28 - sales rep calling for CA, USA
08:00 - first work meeting
where can i file for human rights violation?
#whitepeopleproblems #grumpyolena

[Olena Romanova @grumpyolena]

@Storyclash bravo for this 🫶
#hrmarketing done right

[Olena Romanova @grumpyolena]

The future is in automation. The automation in question be like

[Olena Romanova @grumpyolena]

If you're comfortable working obnoxious working hours, but don't want to bring it into the culture and create fomo, use a scheduler for slack and emails 🧘‍♂️

[Olena Romanova @grumpyolena]

Based on true events https://t.co/YwvoSUKO7c

[Olena Romanova @grumpyolena]

Too scared to ask questions about the inevitable #PerformanceMax? 🙈 Check out this LoveData's video that shows campaign's real data ⤵️⤵️

https://t.co/yCPohQeMzT
#googleads #ppc #ppcchat

[Olena Romanova @grumpyolena]

I mean... you can though.. if you're not a 🦄 #performanceadvertising #ppc #ecommerceadvertising #ppcchat

🧠 by Sam Kellett