Gemma Smyth

Brand strategist by day, but also a pro people watcher, semi-pro word puzzler, and semi-retired belle of Belfast city.

[Gemma Smyth @gsmyzzle]

@KyleOliver1988 Snows mad lol

[Gemma Smyth @gsmyzzle]

Absolute lols making this one, hats off to our amazing team!

It's a ridiculous question though. If you're not #CrispIn, you're doing it all wrong

[Walkers Crisps @walkers_crisps]

The biggest UK vote no one knew was needed #CrispIN #CrispOUT #BigSandwichVote

[BBC News (UK) @BBCNews]

Britain's Got Talent star Jonathan Goodwin paralysed after stunt goes wrong https://t.co/TVt1P0Fbv5

[Gemma Smyth @gsmyzzle]

So PROUD of this campaign, and our contribution to the reality that millions of people are without connection in our country. Thanks and congrats to all involved 🥳

[O2 @O2]

In the UK 1.5 million homes have no connection to the internet.

That’s why for every plan purchased with us this Christmas, we'll donate free data to someone who needs it.

We're better, connected 📲 https://t.co/8YBF0Fw9JH #O2DataPledge

[Gemma Smyth @gsmyzzle]

This Christmas, @O2 is donating data to those who need it. For every tweet using #O2DataPledge this Giving Tuesday, they'll donate even more data to the National Databank. Tap below to tweet your support 👇

[Gemma Smyth @gsmyzzle]

"By exposing youngsters in Stoke to creatives, planners, media buyers and so on, you can start to make them believe. “Hey, I’m just like those people from VCCP. If they can do it, so can I.” @dominicmills on VCCP Stoke

Exactly what it's all about🙌💪✨

https://t.co/Yl7chwNJ2M

[Gemma Smyth @gsmyzzle]

Elated that we've made it official: the launch of the VCCP Stoke Academy - finally addressing the diversity crisis in our creative industry

[Campaign @Campaignmag]

'Our industry is becoming a monoculture' – @VCCP opens Stoke academy in efforts to recruit diverse talent: https://t.co/ftg1nxkF29

[Gemma Smyth @gsmyzzle]

It was a pleasure chatting all things brand characters at the @ukcreativefest, alongside some inspirational creative minds 💫

[VCCP @VCCP]

“You don't want a character who can do everything. It has to feel real.”

Our own @gsmyzzle Senior Planner at VCCP participated in a brilliant talk at @LBBOnline @ukcreativefest last week on the importance of mascots in branding, particularly @O2’s Bubl https://t.co/jj47WCCMhg

[Gemma Smyth @gsmyzzle]

Brand planning for #Christmas this year should amplify the festive familiarities we missed in 2020. The challenge will be doing it in a fresh way, and being empathetic to all situations. Read the full VCCP Collaborative report here https://t.co/cAPPuHObPF 🎄

[VCCP @VCCP]

As brands & businesses begin preparing for their Christmas advertising campaigns, they will have more factors to consider this festive season🎄Drawing on @The_IPA data in the latest Collaborative report, @gsmyzzle unpacks how we can strike the right tone: https://t.co/1Hu4IrCPzi

[Gemma Smyth @gsmyzzle]

AWOOOO, delighted to be shortlisted for this. COME ON O2 💥

[Gemma Smyth @gsmyzzle]

@ABlakeley 🙌🙌🙌

[Hannah Todd @hannahtodd_]

I am gasping for a pint of Guinness, in an old pub with a bag of Tayto.

[Danny Hicks @OzDan_UK]

Want to know how @O2 got Bubl on the ice for their Christmas brand ad? Check out the exclusive behind the scenes footage 👉 https://t.co/b6h6ksScf4 #TeamO2 https://t.co/IC8EziE3uW

[Gemma Smyth @gsmyzzle]

The first instalment of what's going to be a classss campaign. Watch it roll out over the next few weeks 💥💥💥🙌🙌🙌

[The Corner @thecornerLDN]

It's here! Our first action-packed TV spot for @UKEnterprise featuring Gerard Butler parachuting into his getaway car, because Whatever The Mission, Enterprise.

Catch 'Skydive' this evening on all good TV channels 💥

#WhateverTheMission

[Gemma Smyth @gsmyzzle]

@GlastoFest our friends numbers beginning with 4 aren't working, it's saying they're invalid when we get through to booking. Please please do something about this!

[Gemma Smyth @gsmyzzle]

It's one thing to PDA at 8am on the bus, but it's A WHOLE OTHER THING TO PDA WHEN YOU'RE SITTING ON EITHER SIDE OF THE AISLE FROM EACHOTHER. Stop it. Stop it now.

[Gemma Smyth @gsmyzzle]

More sick work from @thecornerLDN 🙌

[Manchester United @ManUtd]

Read all about it 📰👕
Our 2018/19 @adidasfootball away kit is out now!
Available at https://t.co/xmQ5wdcBm5 #HereToCreate

[Gemma Smyth @gsmyzzle]

@piercecally Jesus Christ Pierce, just when you thought your mad days were over!!!!!!!!!!

[Gemma Smyth @gsmyzzle]

Can't. Stop. Watching.

[Channel 5 @channel5_tv]

Is she the dancing queen? 💃

Theresa May shows off her dancing skills to schoolchildren while trying to secure trade deals with Africa ahead of Brexit.

(Via @5_News)

[Gemma Smyth @gsmyzzle]

Class. And we're paying their wages while they suck their thumbs and watch Jeremy Kyle 👍

[David Blevins @skydavidblevins]

BREAK: Northern Ireland matches Belgium's record for longest period of time with no government. 589 days.