Gina M. Tabasso

B2B growth strategy & implementation for manufacturers & founder of @barracudab2b

[Gina M. Tabasso @gtabasso]

A personal health challenge reveals an important business lesson: symptoms are not the problem. Learn why manufacturers must diagnose root causes before growth can happen.
https://t.co/E4RQ10fz4o

[Gina M. Tabasso @gtabasso]

After a week of being sick and realizing I couldn’t “push through” without help, I started thinking about how many businesses operate the same way.

My latest blog explores what business “illness” looks like, why companies get stuck in survival mode.
https://t.co/8yxyaJo7ya

[Gina M. Tabasso @gtabasso]

Most sales problems are not really sales problems. They are people and communication problems. In this webinar, we discuss how using DiSC profiles with your sales team can completely change the way you communicate, build trust, and move deals forward.
https://t.co/gOhHr9d0fc

[Gina M. Tabasso @gtabasso]

If you want to view a webinar series by three industry experts -- Richard Bello, Matt Wizeman, and me -- created specifically for manufacturers, check out our website, register for the next webinar in June, and view past sessions on YouTube.
https://t.co/jPcZEMJFWH

[Gina M. Tabasso @gtabasso]

The Manufacturers' Efficiency Webinar Series is hosting Lowering Taxes & Improving Employee Benefits at the Same Time. Make sure to attend on June 9 at 11:30 a.m. ET.
https://t.co/UnZXhElVL3

[Gina M. Tabasso @gtabasso]

If you’ve ever felt like your growth challenges run deeper than marketing alone, this will resonate.
https://t.co/D7WNfh2Cyx

[Gina M. Tabasso @gtabasso]

Most B2B companies are chasing buyer personas when they need to pay attention to something even more useful: signals. I wrote about what signals are, what they look like in manufacturing and B2B, and how to use them to focus on the right opportunities.
https://t.co/SNdSvTvwma

[Gina M. Tabasso @gtabasso]

Sales can't drive B2B growth alone when only a small percentage of your market is ready to buy now. The rest need time, context, and education before they’ll be open to a conversation. There’s a better way to make sure sales is talking to the right people.
https://t.co/0IKJBfGnnz

[Gina M. Tabasso @gtabasso]

Happy to share that I'll be speaking at Your Bottleneck Isn't Where You Think It Is: Rethinking Constraints in Mfg! Make sure to register and attend on May 20.
https://t.co/VkwogX8sBs

[Gina M. Tabasso @gtabasso]

SEO got your business found. GEO helped AI discover you. Now, AEO is changing everything. In this newsletter, I break down what SEO, GEO, and AEO mean and why this shift matters more than most companies realize.
https://t.co/70mGvY1zuk

[Gina M. Tabasso @gtabasso]

Art Bundle Giveaway: Enter for a chance to win $5000 of online art classes! https://t.co/RCrW3ZdbU2

[Gina M. Tabasso @gtabasso]

Happy to share that I'll be speaking at Your Bottleneck Isn't Where You Think It Is: Rethinking Constraints in Mfg! Make sure to attend it on May 20. https://t.co/4ABTy6Uiuc

[Gina M. Tabasso @gtabasso]

Most manufacturers don’t have a lead problem or a capacity problem; they have a system problem. There’s a quote often attributed to Albert Einstein about the definition of insanity. It plays out in manufacturing every day.
https://t.co/u1btTKThTv

[Gina M. Tabasso @gtabasso]

If you are struggling, have struggled, or will struggle again, you need to read this for strength in trying times.
https://t.co/A3Y6ngO0AG

[Gina M. Tabasso @gtabasso]

Most manufacturers diversified suppliers after the last disruption. But almost no one is diversifying AI. That’s concentration risk. AI is now operational infrastructure. It deserves supply chain discipline.
https://t.co/DaVzM2xKTQ

[Gina M. Tabasso @gtabasso]

Everyone’s experimenting with AI. Almost no one is managing it like a supply chain. If you rely on one AI ecosystem, that’s not efficiency; it’s concentration risk. In Part 2, I break down 3 types of risk applied to AI.
https://t.co/kyOhLQFzv2

[Gina M. Tabasso @gtabasso]

AI isn’t just a tech story; it’s a supply chain story. I break down what @AnthropicAI & @OpenAI's expansion signals for manufacturing and B2B leaders. If AI now touches your marketing, sales, or operations, it’s a supplier. Are you managing it like one?
https://t.co/euWURfpZUq

[Gina M. Tabasso @gtabasso]

Saint Patrick's Day just passed. Everyone talks about luck. In business, luck is often a very convenient story. If you pull back the curtain, luck usually has fingerprints all over it. I wrote about what’s at play and why betting on luck is expensive.
https://t.co/ODVloO9mks

[Gina M. Tabasso @gtabasso]

We do a monthly webinar hosted through Eventbrite. It's free, and we always learn something. Follow us and come to one that interests you. The webinar is The Manufacturers Efficiency Webinar Series, but what we share is applicable to any B2B enterprise.
https://t.co/YCzAgtVuOa

[Gina M. Tabasso @gtabasso]

Manufacturers track scrap. Labor. Machine uptime. But when was the last time you audited your telecom bill? In this webinar, we break down how manufacturers can uncover hidden telecom costs and redirect recovered dollars into real growth.
https://t.co/j8XHiJU5QR