David Guerra

Marcom professional who likes to create and make things happen. Also a dad, writer, triathlete, surfer, snowboarder and chihuahua companion ;)

[David Guerra @guerradh]

@AustralianOpen @RafaelNadal Unbelievable…I’ve been watching Rafa since he was a teen and this is simply an amazing win. That is #perseverance in motion!

[Michael Levy @Michael_R_Levy]

Last month, @HGInsights_ launched its Market Intelligence service that supports #technographic market research. Service Obtainable Market (SOM) analysis, which is the market segment size a firm can capture with its solution, is a use case. https://t.co/2UJwn98Rje

[Demand Gen Report @DG_Report]

HG Insights Releases New Market Intelligence Product

https://t.co/eVLtllfYnZ

[David Guerra @guerradh]

If you really want to know your markets in depth, understand your competitors, see the latest technology trends in your product category, and provide your revenue teams with the information they need to to succeed, then you need actionable #MarketIntelligence from @HGInsights_ .

[David Guerra @guerradh]

We’ve had a lot of exciting news during my 4 years at HG Insights, but this is by far the biggest news we’ve had since I’ve been here. It’s quite a special milestone to achieve and we’re all all looking forward to accomplishing so much more together with Riverwood Capital!

[David Guerra @guerradh]

I remember sitting with @barryamagee for this interview and being blown away by what he and his team were doing to drive data-driven transformation at @citrix. A small pilot program, quickly grew into a full scale deployment across Europe. See how and why in this short video!

[David Guerra @guerradh]

If you want to know what account scoring is, how to implement it successfully in your organization, and what kind of results you can expect, take a look at our latest ebook on the subject!

[David Guerra @guerradh]

I'm David Guerra and I approve this message :)

[David Guerra @guerradh]

Next week, I’ll be teaming up with @TCVTech's Jessiah Straw and @TRoystonWebb to learn all about how companies are using propensity modeling to keep revenue teams hyper-focus on prospects with the highest statistical likelihood to purchase from them. Register to save spot!

[David Guerra @guerradh]

An #AccountScoring model shouldn’t rely on hunches. It should focus on supplying a consistent flow of leads that match your #ICP. This is what our most successful customers do to prioritize their efforts on best-fit accounts and grow revenue faster. #B2B https://t.co/D9NgFNd7BZ

[David Guerra @guerradh]

Enjoyed hearing how one of our customers, @PaycorInc, used precise #targeting & tactile #marketing to reach out to 15,000 prospects and achieve 209% of their #sales opportunity generation goal. In a crowded digital landscape, it's still possible to stand out and achieve results.

[David Guerra @guerradh]

Don’t waste time chasing accounts that will never buy from you. By using detailed #TechIntelligence to score your accounts, you can keep your #sales and #marketing teams focused on the prospects that drive the most revenue for your company and help them increase win rates by 68%.

[David Guerra @guerradh]

Love when we can partner up on a #webinar with a company like https://t.co/WgBB1RrmTV & a joint customer (@PaycorInc) who can talk about their success using proper targeting & #TactileMarketing to achieve 209% of their sales opportunity goal! Register now to reserve your spot...

[David Guerra @guerradh]

66% of marketers use or plan to use #TechIntelligence to select the best fit accounts for their #ABM programs. See why in our latest blog post!

[David Guerra @guerradh]

Do you know the difference between your total available market (#TAM) and your serviceable obtainable market (SOM)? Find out how understanding your SOM can greatly impact your decision making and your bottom line in this episode of the @mmenginepodcast

[David Guerra @guerradh]

When it comes to my kids, I’ve learned that they accept advice much better if they are seeking the information, and I present it in a way that’s meaningful and relevant to them. Turns out, it’s the same in business. See how @showpad increased #SQLs 60% by using a similar process

[David Guerra @guerradh]

I love the fact that we are able to quickly aggregate our #TechIntelligence into reports that provide a high level overview on a market or industry. Our customers use this #MarketIntelligence for strategic planning. Check out our latest #EIM report to see what we can do for you.

[David Guerra @guerradh]

When you do the work to create an advanced #ICP, you’ll know exactly which prospects to target and what to say to them. Do this right and you can see a 68% higher average account win rate. Read our latest blog post to learn why!

[David Guerra @guerradh]

These are the type of insights our customers use to plan which markets to focus on and which accounts make the most sense to engage with...

[David Guerra @guerradh]

More great insights from our data!