Guillermo "G" Blanco

Reach ( 👉 AI sales signals tool for prospecting

Augmentio ( 👉 AI email cold outbound agency

[Guillermo "G" Blanco @guillerblan]

@chalsarboleya @clay en cuanto a granularidad: claude/chatgpt pueden scrapear info de webs como claygent

calidad de dato: similar. tanto clay como AM usan waterfall enrichment

aun así, es un pepino de herramienta. increible lo que ha avanzado el gtm en estos años!

[Guillermo "G" Blanco @guillerblan]

Once these workflows are set up, they're scalable and automated.

Gotta love AI in sales! 🤘

[Guillermo "G" Blanco @guillerblan]

Ways I've been using AI for my prospecting (+ their use case):

[Guillermo "G" Blanco @guillerblan]

- 𝗦𝗰𝗿𝗮𝗽𝗶𝗻𝗴: I've been grabbing info available on the internet and formatting it to my needs, at scale. This workflow alone would've taken me days to complete manually.

[Guillermo "G" Blanco @guillerblan]

This is why sellers that reach out to the right people, at the right time, with the right message will win!

[Guillermo "G" Blanco @guillerblan]

Agreed with a comment a while back:

"Timing (sort of) trumps quality in outbound sales."

[Guillermo "G" Blanco @guillerblan]

If the timing is great, you can get away with "okay" copy.

But the best copy won't make up for the wrong timing.

[Guillermo "G" Blanco @guillerblan]

I rarely get ignored if I use any of the above observations for my outreach.

I like to call it Intentional Outbound.

[Guillermo "G" Blanco @guillerblan]

- Job openings
- Techstack
- Linkedin activity
- Job changes
- Website changes
- News
- Funding
- Department headcount growth
- Company followers

[Guillermo "G" Blanco @guillerblan]

These sales signals have the most impact on my pipeline:

[Guillermo "G" Blanco @guillerblan]

Results: tons of conversations, a whopping 12% reply rate (50% positive), and barely any overhead.

[Guillermo "G" Blanco @guillerblan]

Super cool, efficient, and effective cold outbound strategy that we do at Reach.

Using Triggers and AI we can:

[Guillermo "G" Blanco @guillerblan]

Then it's hyper-personalization time!

5. Using the content of the websites I can get AI variables like ICP, Value Prop, Ideas, etc.

[Guillermo "G" Blanco @guillerblan]

Quality > Quantity (though ideally both!)

[Guillermo "G" Blanco @guillerblan]

If you're sending cold emails in 2024, Google & Yahoo made big changes in their deliverability policy.

IMO these are a premonition of what the future of outbound holds for us 🔮

[Guillermo "G" Blanco @guillerblan]

My prediction is we'll see the same in B2B outbound sooner rather than later.

Signal-based outbound will be one of the few ways of being successful.

Reaching out to the right people, at the right time, with the right message.