In a #digital age, while some companies are thriving by reimagining their #business, others have been left behind. @guptsunil examines what is driving digital #strategy in @OutlookBusiness : https://t.co/NLodPiC989
Digital strategy involves more than launching a new app—it requires a fundamental shift in approach, argues #HBSExecEd faculty cochair @guptsunil. https://t.co/DV2hentSrY
Developing a digital strategy starts with understanding your customer's perspective, says Sunil Gupta, author of the new book, "Driving Digital Strategy: A Guide to Reimagining Your #Business."
@guptsunil@HarvardHBS@digHBS https://t.co/22zNjAz4tw
Leaders think of “going digital” as a way to cut costs or to attract #customers with a flashy new app. @guptsunil says successful #digitalstrategy is far more complicated: https://t.co/hbtiJxZN5E @HarvardBiz
@HBSExecEd@guptsunil I'm glad to have had the opportunity to participate to the Sunil Gupta class. The messages were inspiring and different from traditional topics. The discussion was strategic but focused to execution. Well done
"Driving Digital Strategy," a new book by Sunil Gupta of @HarvardHBS, explores how traditional #business can make the leap into the digital age.
Read our interview with @guptsunil and an excerpt from the book: https://t.co/wDpSfpjFd0
Digital strategy turns traditional #business strategy on its head in that the company’s primary focus is on the customer, not on products or competitors. @guptsunil@HarvardHBS@digHBS https://t.co/kPd45Bbo0U
In Driving Digital Strategy, @HarvardHBS professor @guptsunil provides an actionable framework for using digital technologies to reimagine your business. @HBSExecEd
https://t.co/ILmkGxbkGv