#Supergirl stands to lose $100 million after opening to just $68 million worldwide.
The DC Studios tentpole cost $170 million to produce and roughly $120 million to market. A source close to “Supergirl” says the movie would need to gross $300 million to break even at the box office. Some project the film's losses will be closer to $80 million if ticket sales can manage to hit $200 million.
“This was always going to be a tough hurdle for DC and Warner Bros. because Supergirl isn’t a character that has ever created an event-level blockbuster,” says analyst Jeff Bock of Exhibitor Relations. “Audience perception of ‘Supergirl’ was not good. This is just a case of the film wasn’t good enough to become an event.”
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