GutCheck

GutCheck is now Toluna, the leading global insights provider that empowers clients to make smarter data-driven decisions.

[GutCheck @gutcheckit]

We're retiring our GutCheck account. Thank you for your amazing support! This isn’t goodbye, it’s the start of something bigger. Follow us on @TolunaCorporate for the latest news & insights.

#NewBeginnings #Toluna #MRX #Insights

[Toluna @TolunaCorporate]

The #MidweekMetrics📊 results are in!

Toluna’s global panel - Toluna Influencers - consists of 79 million+ consumers from 70+ countries!

#TolunaInfluencers is a diverse, global community of highly engaged, richly profiled consumers ready to respond – right here, right now – with detailed, actionable #insights to supercharge your on-the-spot decision-making.

Ready to see how our panel can take your research project to the next level?

Contact us today at the link in the replies to learn more.

[Toluna @TolunaCorporate]

For this week's #MidweekMetrics📊, we're curious: How much do you know about our Global Panel Community?

At Toluna, we pride ourselves on offering a powerful synergy of advanced technology, unrivaled expertise, and the world’s largest and most diverse respondent community…

How many people does Toluna’s Global Panel Community include?

[Toluna @TolunaCorporate]

The #MidweekMetrics📊 results are in! 

It’s clear that consumers are paying attention when it comes to how brands handle #ESG: 66% of global consumers agree that brands should be sincere and authentic in what they do.

The other top two actions that consumers agree are important for brands to take are to be committed to reducing the use of plastic / paper packaging (58%), and have policies which benefit the environment and society (55%). 

Get more #consumerinsights on how brands approach ESG in Wave 24 of the Toluna #GlobalConsumerBarometer. 

🔗 Download the full report today. Link in the replies.

[Toluna @TolunaCorporate]

How are consumers responding to the ongoing pressures of the rising #costofliving?

Join us for the latest insights from Wave 24 of the Toluna #GlobalConsumerBarometer.

🔗 View the on-demand webinar here: https://t.co/7ZPmzPertV

#consumerinsights #marketresearch

[Toluna @TolunaCorporate]

Which action do global consumers agree is most important for brands to take?

#MidweekMetrics📊 is continuing our look at how #consumers view brand values, ethics and social responsibility with data from Wave 24 of Toluna's #GlobalConsumerBarometer report.

This week we’re diving into what actions consumers want brands to take when it comes to #ESG...

[Toluna @TolunaCorporate]

🚨 Announcement from #TeamToluna! 🚨

Toluna has appointed Lucia Moir as Chief Operations Officer, effective May 1, 2024, and Priyanka Sarkar has been promoted to Chief Research Officer.

Frederic-Charles Petit, CEO of Toluna, said, “I’m thrilled to have Lucia and Priyanka joining our executive leadership team at this juncture in our company’s growth. Priyanka has demonstrated exceptional leadership skills, understanding of our industry, and strategic vision. . . Likewise, Lucia’s multi-faceted expertise will be extremely valuable as we combine the best of both MetrixLab and Toluna and harness the game-changing potential of AI and machine learning to transform our operations.”

➡️ Read our press release to learn more: https://t.co/LdZVAvnZGl

@MetrixLab | #insights #marketresearch #mrx

[Toluna @TolunaCorporate]

Join Toluna and MetrixLab at #IIEXNorthAmerica in Austin, Texas!

Don’t miss our next session on Thursday, April 18, unpacking the fast-evolving #AI scene and its impact on insights.

Renee Smith, EVP, Global Solutions at Toluna, will cover topics including:
➤ The Future is Now: We're stepping into a world where AI does the heavy lifting in #research, offering #insights faster than ever before.
➤ Trust is Everything: Learning how to make AI's decisions transparent and understandable is crucial for earning trust.
➤ AI Model Trust Cards: These handy cards are your guide to making AI less of a black box and more of an open book.

Visit us at Booth 36 to learn more about our industry-leading research technology on the #TolunaStart platform and full-service suite of research solutions for every budget.

🔗 Register for @Greenbook's #IIEX! Link in the replies.

[Toluna @TolunaCorporate]

The #MidweekMetrics📊 results are in! 

Last week we learned that nearly half of consumers want to eat more healthy food to help improve their overall health and well-being.  

When it comes to what consumers want to do less of to help improve health and well-being, 38% of global consumers report wanting to cut back on consuming sugary foods. Consuming fewer processed foods (31%) and drinking fewer alcoholic beverages (28%) were the other top contenders.  

Interested in seeing more #consumerinsights from Toluna’s #GlobalConsumerBarometer report and discussing what this could mean for brands like yours?

Download the report below. ⬇️

[Toluna @TolunaCorporate]

We can’t wait for #IIEXAustin in 2 weeks! Don’t miss our session on Thursday, April 18, unpacking the fast-evolving #AI scene and its impact on insights. 

Renee Smith, EVP, Global Solutions at Toluna, will discuss building trust and making AI's workings clear with a tool called AI Model Trust Cards. 

Renee will cover topics including: 
➤ The Future is Now: We're stepping into a world where AI does the heavy lifting in #research, offering #insights faster than ever before.  
➤ Trust is Everything: Learning how to make AI's decisions transparent and understandable is crucial for earning trust.  
➤ AI Model Trust Cards: These handy cards are your guide to making AI less of a black box and more of an open book. 

And come visit us at Booth 36 to learn more about our industry-leading research technology on the #TolunaStart platform and full-service suite of research solutions for every budget.

Get your tickets to #IIEX today and use code TOLUNA25 to save 25%. Hope to see you there!
➡️ https://t.co/Yvo8TY9phA

Can’t make it to Austin but want to receive a summary of our presentation? Drop us a note and our team will reach out to you to share it after the event.

[Toluna @TolunaCorporate]

Which activity ranked the highest as something consumers want to do less of?

Last week's #MidweekMetrics📊 asked what consumers want to do more of to improve their health and well-being, according to Wave 24 of our #GlobalConsumerBarometer report.

This week, we’re looking at what consumers report wanting to do less of to help improve overall health and well-being...

[Toluna @TolunaCorporate]

#GenerativeAI has the potential to reshape every industry and is already disrupting ways of working – but what does AI mean for #insights?

Read our blog to examine how #AI will redefine our work and our world: https://t.co/VDoR1EocFs

[GutCheck @gutcheckit]

Thank you to all who joined us this week at #QuirksChicago, sat in our sessions, joined us for dinners, and stopped by our booth to speak with #TeamToluna!

[Toluna @TolunaCorporate]

Another great event in the books! 👏

We had such a wonderful time reconnecting with old friends and meeting new ones. Thank you to all who joined us over the past few days at #QuirksChicago, sat in our sessions, joined us for dinners, and stopped by our booth!

Thanks also to all those who helped us donate to the Greater Chicago @FoodDepository by connecting with us at our booth, and allowed us to share more about #TolunaStart, our industry-leading research technology platform, and the suite of Human Experience Intelligence research solutions available through @MetrixLab and @GutCheckIt!

If you missed us at the event or wanted to catch either our session on the state of the alcohol industry and how to embrace evolving dynamics, or our #GlobalConsumerBarometer Wave 24, please reach out to us, and we'd be happy to share the content with you.

Until the next event! 🎉

[Toluna @TolunaCorporate]

Are you as excited for Day 2 at #QuirksChicago as we are?  

Today at 12pm CT, Cara Edwards, VP, Digital Solutions at Toluna, will be presenting Toluna’s #GlobalConsumerBarometer Wave 24, including a look at behavioral changes in response to rising costs, the state of consumer health and well-being, and the role of brand values.     

Don’t forget to stop by and meet with our team at Booth 322 to learn more about our industry-leading #research technology on the #TolunaStart platform and the unique research solutions and capabilities we now have available through @MetrixLab and @GutCheckIt.

[Toluna @TolunaCorporate]

Help us help the Chicago community at #QuirksChicago this week! 

To honor any attendee who stops by our booth and connects with us today or tomorrow, we will be donating $5 to Greater Chicago @FoodDepository. For over 40 years, The Food Depository has worked to connect the community with healthy food, lift voices and advance solutions that address the root causes of hunger. 

So stop by Booth 322 to learn more about our ongoing donation program in addition to the industry-leading #research technology and solutions of Toluna, @MetrixLab, and @GutCheckIt!

[Toluna @TolunaCorporate]

48% of global consumers report they want to do more of which of the following?

This week's #MidweekMetrics📊 is shifting focus to examine #consumerhealth and well-being. 

Despite current global and economic circumstances, and concerns around the high cost of living, Wave 24 of the Toluna #GlobalConsumerBarometer report reveals that consumers are focused on improving their overall health and well-being by adjusting the frequency of certain activities.

[GutCheck @gutcheckit]

Help us help the Chicago community at #QuirksChicago! For every person that visits our booth & connects with us, we will donate $5 to the Greater Chicago @FoodDepository.

Stop by Booth 322, learn more about our ongoing donation program & industry-leading #research technology!

[Toluna @TolunaCorporate]

Help us help the Chicago community at #QuirksChicago this week! 

To honor any attendee who stops by our booth and connects with us today or tomorrow, we will be donating $5 to Greater Chicago @FoodDepository. For over 40 years, The Food Depository has worked to connect the community with healthy food, lift voices and advance solutions that address the root causes of hunger. 

So stop by Booth 322 to learn more about our ongoing donation program in addition to the industry-leading #research technology and solutions of Toluna, @MetrixLab, and @GutCheckIt!

[Toluna @TolunaCorporate]

Did you catch our panel with @BeamSuntory and @MolsonCoors on the state of the alcohol industry?

We just got off the stage at #QuirksChicago where industry experts Eboni Washington and Sean McCullough shared insights into the major cultural drinking shift and how brands can adjust to meet consumers where they are.

Key topics covered in this insightful session included:
• How consumers are choosing between full strength, low, or no alcohol options with so many on the shelf
• A look at the differences between generations – what's driving younger generations to drink less and do alcohol brands need to change their approach?
• How brands can continue to resonate with consumers in an authentic way with the coming social/cultural/generational shifts

Visit us at Booth 322 to learn not only about our industry-leading #research technology on the #TolunaStart platform and the expanded research solutions we have with @GutCheckIt, but also to meet with @MetrixLab, who recently joined the Toluna group and brings their own unique human-centric insights solutions to help clients win.

We can’t wait to see you and chat all things #insights!

[Toluna @TolunaCorporate]

The #MidweekMetrics📊 results are in!

52% of consumers in Europe are very concerned or extremely concerned about energy costs, compared to 46% of consumers in APAC/MENA and 45% in the Americas.

Energy costs together with current economic conditions and the cost of living overall, are the top three concerns for consumers globally.

🔗 Download the latest Toluna #GlobalConsumerBarometer report for more #consumerinsights: https://t.co/ElRHd12guV

[Toluna @TolunaCorporate]

We’re growing rapidly and #hiring across departments. Join #TeamToluna, global experts in the #marketresearch industry around the world.

View all Toluna #openings here: https://t.co/c6jG4ipv6e

#careers #careeropportunities #hiringnow #jobopenings #jobopportunities