Guy Friedman

Co-Founder & CEO @steadymd

[Guy Friedman @guyfriedman]

Interesting graphic

[Jaime F. Macias @Jaimefmacias]

Los 289 jugadores que no representarán a su país de nacimiento en el Mundial

[EL AL USA @ELALUSA]

We’re continuing to expand our network with a new destination in the United States: San Francisco!

Starting October 25, 2026, we will operate three weekly non-stop flights between Tel Aviv and San Francisco on our Dreamliner aircraft, featuring Economy, Premium, and Business Class cabins.

The new route joins the 11 new destinations we have announced in recent months, further strengthening our route network and enhancing connectivity between Israel and one of the world’s leading hubs for innovation, technology, and business.

Tickets are now available for purchase through the EL AL website and via travel agents.

https://t.co/hq0f1innrr

[Derek Thompson @DKThomp]

This has quietly been a miracle month in medicine.

In the last 5 weeks we’ve got news on:

- retatrutide, the triple agonist GLP-1 from Lilly, basically melting fat and body-wide inflammation at record levels
- RevMed’s new pancreatic cancer drug showing unprecedented abilities to extend life
- small trial of a one-and-done PCSK9 gene editing therapy for slashing LDL cholesterol
- Mayo’s AI-assisted radiology showing vastly improved cancer detection
- this new therapy for metastatic solid tumors

This stuff is at varying levels of evidence. Retatrutide is ~100% on its way, other stuff needs more clinical trial data. But put it together and we’re maybe on the verge of majorly reducing the mortality of heart disease and cancer, the two leading causes of death in America.

[Guy Friedman @guyfriedman]

Pro building giant statues

[Guy Friedman @guyfriedman]

Interesting

[Jonathan Gault @jgault13]

Eight different teams have been represented in the last four NBA Finals. That has never happened before in league history.

2023: Nuggets-Heat
2024: Celtics-Mavericks
2025: Thunder-Pacers
2026: Spurs-Knicks

[Ryan Petersen @typesfast]

I will believe AI is driving productivity gains in the old economy when a front desk person checks me into a hotel with less than fifteen hundred keystrokes and mouse clicks.

[Guy Friedman @guyfriedman]

@PeterJ_Walker Need some branding for the “I broadcast everything” generation of companies - not necessarily horrible but a big cultural shift from the past where you toiled in secret.

[Guy Friedman @guyfriedman]

Which AI companies are the best in these spaces?

[Jesse Tinsley @JesseTinsley]

Everyone is concerned about Recruiting being automated..but hasn't Human Resources already been automated?

Payroll? Automated
Benefits? Automated
International benefits? Automated
Compliance? Automated
Comp analysis? Automated
Employee retention? Automated

What am I missing?

[Sports Illustrated @SInow]

WHAT A BLOCK BY LUKE KORNET 🤯

(via @NBA)

[Guy Friedman @guyfriedman]

If they share a stadium with MLS teams they can be the main tenant in the summer too. Not sure if that’s a consideration.

[⚽️ Kyle Sheldon @kylesheldon]

NWSL announcement: we’re keeping our spring-to-fall schedule through 2030.

The NWSL chose stability.

For brands, this is actually a gift.

You now know you have 4 years of calendar certainty to build:

1. Long-term activations
2. Content series
3. Fan engagement programs

Without worrying about how a schedule shift would impact your plans.

And the league left the door open for potential changes around 2031, the year the U.S. will co-host the Women's World Cup.

Read between the lines:

They're prioritizing consistency now so they can maximize the 2031 moment when it arrives.

If you're a brand still "evaluating" women's soccer, the league just gave you a multi-year roadmap.

If you’ve been waiting, now is the time to commit and be a part of the incredible growth that is underway.

[Actu Foot @ActuFoot_]

🚨 Vidéo INCROYABLE des supporters de Hull City chantant « Someone Like You » À L’UNISSON pour célébrer leur montée en Premier League. 🏆😍

Essayez de ne pas avoir les frissons.

[Aakash Gupta @aakashgupta]

Mexico paid $20 million for eight minutes in this movie. Then those eight minutes forced them to invent an entire cultural tradition.

Before Spectre, Mexico City had no Day of the Dead parade. The holiday was celebrated at home, at cemeteries, with family altars. Quiet, intimate, centuries old. Sam Mendes fabricated a massive street parade for the opening sequence, shot it with 1,500 extras in skeleton costumes across the Zócalo, and audiences worldwide assumed they were watching a real annual event.

Mexico's government had negotiated hard for the placement. Leaked Sony hack emails showed officials offered up to $20 million in tax incentives for four minutes of positive portrayal. Sony was drowning in a $300 million budget. The deal included script changes: the Bond girl had to be a Mexican actress, the villain could not be Mexican, and the city's modern skyline had to appear on screen.

Then the movie opened in 182 countries and tourists started booking flights to Mexico City for the parade.

The parade that did not exist.

Tourism authorities panicked. Visitors were arriving expecting the spectacle they saw in the film and finding nothing. So in October 2016, the government spent $500,000, hired 650 volunteers, built dozens of floats and giant skeleton marionettes, and staged the first real Día de los Muertos parade in Mexico City's history. 250,000 people showed up. They openly called it a "Spectre-style parade" in press materials.

Ten years later, the parade draws millions. Anthropologists call it the "pizza effect," where a cultural element gets exported, transformed abroad, and reimported as authentic. Mexico's most famous public celebration of its most sacred holiday was invented by a British director shooting a $300 million spy movie.

That tracking shot is doing more for Mexico City's economy every November than the $20 million they paid for it.

[Nate Silver @NateSilver538]

I'm personally excited about the World Cup but there is a *lot* of ticket inventory for the group stage (like literallly 5m tickets to sell) without a lot of premium matchups. I don't think anyone should be in a rush to buy tix. Knockout stage and USA/MEX/CAN matches maybe.

[Guy Friedman @guyfriedman]

Will be interesting to check in on this in a few years.

What’s the equivalent in business history where a company build a home grown major system and it sustained?

[Techmeme @Techmeme]

Kirkland & Ellis, the world's highest-grossing law firm, is setting aside $500M to build its own AI platform rather than rely on tools available to its rivals (Financial Times)

(Visit Techmeme dot com for the link and full context!)

[Guy Friedman @guyfriedman]

@FamousAlan I’ll DM you!

[kuz @kylekuzma]

Three things I’m underwriting hardest in 2026:

-AI applied to industrial throughput.

-autonomous defense + space robotics

-clinical-stage biotech where AI compresses trial timelines. Everything else feels crowded

[Joseph Lowery @joeclowery]

St. Louis City's clever off-ball movement continues to impress.

Here's a lovely third-man run from Marcel Hartel that helps open the scoring for St. Louis in their 3-0 win over Austin FC.

Few teams in MLS are more coordinated off the ball than St. Louis under new leadership.

[Guy Friedman @guyfriedman]

What a trip down memory lane. I don’t think I ever cared more about a team. If you played soccer seriously in the early 90s it kind of felt like you knew these guys personally

Thanks @AlexiLalas

https://t.co/F3FyuGyC7s

[Antonio García Martínez (agm.eth) @antoniogm]

Nobody actually buys new Aeron chairs in SF.

Every Aeron chair was created in a one-time Big Bang event during the first dotcom boom in 1999, and has been passed along from failed to new startup in an uninterrupted 30 year chain.

It’s the Law of Conservation of Aeron.

[Guy Friedman @guyfriedman]

Big win

[St Louis CITY SC @stlCITYsc]

Big 3 points before the break 😤