Greg Werner

3x founder with 1 exit. 2x dad. Former BJJ now aspiring golfer. Currently building @illumichathq.

[Greg Werner @gwerner]

Scaled one business to exit and turned another into my family business.

That's what I'd tell you if you asked about my career highlights...but there's more to it and so, here's an intro:

I'm Greg, a coder who's currently building my third startup, @illumichathq. It's a hybrid (AI + human agent) customer support platform for anyone spending hours manually resolving customer tickets.

Sounds cool? Try for free: https://t.co/XWc3qK8s2E

[Greg Werner @gwerner]

I remember not so long ago when @joncphillips had less than 1k followers.

Through consistency and targeted messaging he’s now at over 10k in a few short months. Great example for us all!

Keep it goin’ 💪💪

[Jon C. Phillips @joncphillips]

Update on SEO Dash (yes I bought the domain already, yes it happened fast).

Adding auth, settings, more tools, and cleaning up all the garbage code I wrote when I was just building it for myself, and also figuring out pricing for a hosted version.

The open source repo will go public when I stop being embarrassed by my commit history.

I've been dogfooding this for almost two weeks and it's genuinely useful, if I do say so myself.

The part I'm most excited about is the AI agent I'm building in there. It can call tools (like 30+), pull your data, and actually do things for you, either from the dashboard or straight from WhatsApp.

Also, I need a better logo, I know.

[Greg Werner @gwerner]

@NotionAru Oh got it!

[Greg Werner @gwerner]

People forget what you posted two days later. That’s how social media algorithms work.

You need to be consistently online to make an impact here. And it’s not always easy.

[Greg Werner @gwerner]

@NotionAru Why do you think so? Most creators with a name I’ve seen have worked consistently before they became a brand.

[Greg Werner @gwerner]

@Markmanson You need to look within for every emotion, every drawback to become better.

[Greg Werner @gwerner]

@robj3d3 I partially agree because when you expect so much from your product, when it isn’t working, you find out exactly why out of frustration.

[Greg Werner @gwerner]

@MakadiaHarsh And people deny building the pre-launch momentum so much but it’s really the only thing they should think about before launch.

[Greg Werner @gwerner]

@remoteoliver Yeah, you know you’re scaling only when you’re earning more for less work. Otherwise you’re just working more like any other person, set to burnout in the end.

[Greg Werner @gwerner]

@thejustinwelsh I agree. I’ve made some choices for my life that were one of the most life-changing (for good, really). And I don’t regret any of them.

[Greg Werner @gwerner]

@anthonyriera Haha using your own product is the smartest way to get feedback

[Greg Werner @gwerner]

@thedankoe When you start working for productivity more than the number of hours, you realize how much you can get done if you work efficiently in a day.

[Greg Werner @gwerner]

@ItsKieranDrew I recently heard someone who said that if you aren’t failing, then that means you aren’t trying enough. So yeah, the best way to succeed is to try and fail and try again.

[Greg Werner @gwerner]

@zuess05 The AI is supposed to come in when you’ve got the product-market fit and now you need to accelerate distribution. Before that, you need to work on your own.

[Greg Werner @gwerner]

@cinamarina It’s a learning curve. First you get the app on the App Store (which is a lot of work in itself), and then you have to work even more to make profits.

I hope you figure it out, Marina😁

[Greg Werner @gwerner]

We decided to become Shopify-centric in a moment.

One second we had an entire plan and the next, we find ourselves in a completely different arena.

But change is important when you’re building a startup.

[Greg Werner @gwerner]

Good marketing targets emotion.
Great marketing is strategic with the emotion it targets.

You should always choose the great marketing.

[Greg Werner @gwerner]

It’s been two weeks since we pivoted to becoming a Shopify-centric platform.

✅Email sequences
✅Homepage copy
✅App sent for App Store approval
✅ICP and selling point defined

Now, ready to publish more pages.

[Greg Werner @gwerner]

@AlexHormozi It's because content that provides value builds trust, and you cannot sell anything without trust.

[Greg Werner @gwerner]

@AlexHormozi Some may argue that jumping without a plan may lead to a dead-end but I agree with this thought process.

Businesses don't work on predefined frameworks. You BUILD frameworks over time and effort so might as well get started.

[Greg Werner @gwerner]

@AlexHormozi The way tech is moving so fast, AI will be getting even stronger from this point on.