He checks the camera before he checks the man.
That order is the whole industry now.
The hug is real enough. The timing is the tell. Affection gets held until it can also be content, then released once the frame has what it needs.
A lot of gay couples learned this without meaning to. Private touch started paying once it was filmed, so the private version got shorter.
The man at the stove is doing a task that ends when the food is done. The man behind him is doing a task that ends when the clip is done.
One of those jobs keeps a household. The other keeps an audience.
People will still call this intimacy. Some of it is. The part aimed at the lens is a second relationship, and it eats first.