gerald zaltman

[Lindsay Zaltman @lzaltman]

Want to become a little smarter? Join @olsonzaltman's upcoming webinar with @Wharton professor and marketing guru @j1berger. He'll be talking about insights from his latest book, #TheCatalyst. I always enjoy hearing his perspective.

[Steven Pinker @sapinker]

Beautiful News https://t.co/ioY59gpp0d

[Jonathan Haidt @JonHaidt]

When we remember events, the emotional peak and the way it ended are especially important. Trump has chosen a pathetic ending, one that will do lasting damage to our democracy, and to the Republican party. @Peggynoonannyc puts it well:

https://t.co/F1mcAmB67M

[gerald zaltman @gzaltman]

My Harvard Business School colleague Prof. Jill Avery has developed an excellent case for classes in marketing, strategy, research methods and consumer behavior. It updates the previous Nestle Crunch Bar case. The teaching note pro…https://t.co/Fvl9vBG0eB https://t.co/dCJypu9GN9

[gerald zaltman @gzaltman]

A very worthwhile read!

[Lindsay Zaltman @lzaltman]

I suggest reading here for an interesting commentary from my colleague Sophia Yanik on our #poverty work we recently partnered with the @gatesfoundation on.

[Lindsay Zaltman @lzaltman]

Hope you can join @olsonzaltman's upcoming webinar on #GenZ, #Millennials and #boomers metaphor frames around #Covid-19 behaviors and attitudes. Register her: https://t.co/Enj5Q8lk5s

[Lindsay Zaltman @lzaltman]

Make sure to join our webinar on #GenZ and #Boomer perceptions of #COVID. The link is below! Also showcases a cool new service @olsonzaltman is offering for online quantitative metaphor insights.

[gerald zaltman @gzaltman]

Olson Zaltman and Derive One recently collaborated on a deep metaphor analysis of Covid-19 among Gen Z and Boomers. The report can be accessed at:

https://t.co/HlbQuFwKLz

Please also see our current issue of Deep Dives and sign up for a webinar on this…https://t.co/QTB2fPwiIS

[gerald zaltman @gzaltman]

an interesting take on story telling

[gerald zaltman @gzaltman]

When applying weights to your data, don’t pull a muscle - Accelerant Research https://t.co/bjTdloVdnb

[gerald zaltman @gzaltman]

A reminder that I'll be sharing thoughts on the importance of an open mind for managers in a free Webinar on Tuesday sponsored by the Marketing Science Institute. See below for details. For registration information contact: Hanna German <[email protected]>…https://t.co/JvFXI2yPnL

[gerald zaltman @gzaltman]

For a great and continuing source of insights check out: https://t.co/J8eMTDo5hw

[gerald zaltman @gzaltman]

A very interesting exploration of the power of metaphor by my colleague James Forr. https://t.co/lv97yNzQSc

[Ad-Junk Professors @Adjunkprofs]

Great #Marketing, #storytelling, and overall a quality read! Spend a few minutes and check out what’s in the works at OZ! #innovation #creativity

[Ad-Junk Professors @Adjunkprofs]

Super excited to announce our new series DOUBLE TALK debuts THIS MONDAY! Double Talk covers #behavioraleconomics, #neuroscience, and #psychology with some hot takes!
In the interim, enjoy this spicy trailer🔥:
*It says watch ep 1 now, but it's worth the wait

[Journal of Marketing @JofMarketing]

Theories-in-use is a qualitative research technique that can help unlock a goldmine of new #customer insights. Learn more: https://t.co/nXixc5yLIg

By By Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli, Wolfgang Ulaga and @gzaltman

[Senator Adam Schiff @SenAdamSchiff]

Trump has now twice sought foreign interference in our elections to help him politically, first from Russia, and now from Ukraine.

This president threatens the integrity of our elections, and Congress must consider the remedy.

It cannot wait. The urgency is real.

[gerald zaltman @gzaltman]

BBC News - Dubai Air Show: The man putting a jolt into electric air racing https://t.co/CAYwDAzNQW

[Lindsay Zaltman @lzaltman]

For all of you @olsonzaltman newsletter fans out there -- and you know who you are -- Here's teh latest issue of Deep Dives https://t.co/nPLvsmuxEb #MarketingStrategy #insights

[Lindsay Zaltman @lzaltman]

How Air Race E Can Revolutionize Electric Aviation Technology. See what another Zaltman is up to! Great article in ⁦@Forbes⁩ on #AirRaceE https://t.co/zkSjT3q8EE