What makes a great Christmas Advert?
Weβve taken a look and broken down how big brands like Coca Cola and John Lewis make the modern Christmas advert so powerful and effective.
Read the full post below.
https://t.co/PZStf7NKkx
Having a data-driven understanding of which of your channels and campaigns are the highest performing is the cornerstone to measuring your marketing activity.
Do you know which metrics you should be tracking, and how you can track them?
https://t.co/2kdFuDPzzh
One of our key philosophies here at h2o is building long-term partnerships with our clients, allowing us to build a deep insight that informs intelligent creative to delivers results.
Our Digital, Development & Creative teams are expanding and now is a great time to join the team here at h2o.
Check out some of our vacancies here: https://t.co/78lnt2l2dv
Google's recent changes to phrase match and broad match modifier within Google Ads has simplified match types by combining the control of Phrase match with the reach of BMM, but might be adversely affecting your campaigns.
https://t.co/O15KFcNw5T
We've put together a quick guide to help you decide which marketing metrics you should be tracking and, equally as importantly, which you should be steering away from!
https://t.co/2kdFuDPzzh
Harley-Davidson got ahead of the digital curve by creating a centralised platform for their regional markets to showcase products and harness customer loyalty, increasing online purchases and sales through their dealer network by 30%.
https://t.co/5tJvO9zUVM
Hubspot have recently announced its launching their first regional data centre in the EU, with this becoming available to current customers in 2022.
Take a look at what this might mean for you: https://t.co/nNQq9g6dYX
Click Fraud can be expensive and quickly undermines the performance of your campaigns. But do you know where these fraudulent clicks come from and how you can minimise the effect of them on your campaigns?
https://t.co/m8YVLdhJSf
See how being intelligently creative helped automotive technology innovator Hella increase impressions by 1600% and engagements by 400% within the first 12 months. https://t.co/TLjbvF5bVD
With less than 50% of employees having an email address and wanting to improve employee engagement, we supported Essentra with their Internal Comms strategy, finding creative ways to communicate and engage with staff in 21 different languages!
https://t.co/oNbOsm72Zp
Over 60% off all web traffic came from mobile devices in 2020, which marked a 16% increase on the year before.
Is your site fully optimised to provide the best possible experience to mobile users?
https://t.co/BxFUoGjcYR
Looking to drive more targeted traffic to a specific landing page on your website? PPC gives you a quick and cost effective way to target potential customers who are already looking for what you sell, meaning a better ROI.
Do you know how to reach your audience?
By being naturally inquisitive and drilling down into the details and data, we use deep insights to allow us to think up intelligent creative and effective solutions that engage you audiences and inspire action.
https://t.co/BxFUoGAOnr
Take a look at how we helped launch G-Smatt Europe EMEA brand, so successfully that their parent company adopted the roll out across all of their global markets: https://t.co/eLJ59pMeRC
Congratulations to @UnipartGroup for their recent success at the Covid Comms Awards, winning 'Best in House Corporate Communications'! π https://t.co/CEae3rZjEW
*EXCITING JOB OPPORTUNITY*
We have an opening for a strategic marketer. Check out the job description here: https://t.co/78lnt2l2dv. If this sounds like your cup of tea, get in touch!
#vacancy#jobs#career#jobvacancy#digitalmarketing
People are still wary of face-to-face interactions. Digital marketing remains your brand's most powerful tool to reach your audience. Make sure that your budget reaches your audience by avoiding click fraud. https://t.co/U0WYembsT8 #digitalmarketing#clickfraud#PPC
Jargon has no place in good copywritng. It muddles the message you are trying to convey. Let's all speak the same language. https://t.co/MfsBRfTIlL #copywriting#business#marketing#digitalmarketing
Are you guilty of using these buzzwords in your content marketing? Our copywriters are vehemently anti-jargon. https://t.co/mgUh5N4h71 #copywriting#contentmarketing