Anton Sergeev

Growth Advisor, Mobile/B2B SaaS Expert, ex. Head of Product at Apphud

[Anton Sergeev @hackPNZ]

🚀 Understanding Web Funnel Conversion Rates 🚀

When it comes to web funnels, every step matters — and the best performers are those who optimize each transition carefully.

Check out this visual breakdown of average vs. top-performing funnels.

[Anton Sergeev @hackPNZ]

Web funnels are a growing trend 🚀

To scale them effectively, follow best practices:
✅ warm up and motivate in the creative
✅ personalize from the start
✅ don't delay the a-ha moment
✅ add interactivity (AI chat. etc)
✅ the offer on the paywall should be transparent

[Anton Sergeev @hackPNZ]

@seraleev Great progress! Congrats)

[Viktor Seraleev @seraleev]

I’m ready to share my formula. Bookmark this and apply it to your apps!

Let’s go:

• Design. A bright icon and compelling screenshots are key to high install conversion.
• Quality. I often enter existing niches, so I make my product at least on par with the leaders.
• Onboarding. A well-designed onboarding combined with a paywall generates up to 75% of all payments.
• Step-by-step UI. I help users achieve results with the fewest possible steps.
• Transparent terms. No hidden close buttons, aggressive paywalls, or pricing tricks.
• No lifetime purchases. I intentionally removed lifetime deals—fewer choices lead to higher conversion.
• MRR growth. Weekly and annual subscriptions work best for me. Weekly is perfect for testing; annual is for those who want the best deal.
• Retention. Simple: listen to user feedback and regularly ship new features.
• Branding. I create a unique name for each app, and competitors often start using my brand in their keywords.
• ASO. Any tool works. In the Title, I always include the main keyword + app name.
• Localization. The easiest way to grow—translate keywords, screenshots, and the app itself.
• Pricing optimization. I adjust prices based on purchasing power index.
• Personal use. Use your own app—it’ll help you improve UX and find growth opportunities.

[Alex Nguyen @alexcooldev]

Unpopular opinion: Growing my B2C app to 125K organic users and $16K/month wasn’t about coding more, it was about execution 👇

- Ship MVP fast (≤2 months)
- Launch on iOS, Android, Web
- Code less, market more
- From coder → entrepreneur mindset
- Think less, do more
- Scroll less, create more
- User feedback = gold
- Build for users, not myself
- Viral = Users = Money
- Fail fast, try more, win bigger

Execution > Perfection. 💡

[Matteo Spada @matteo_spada]

How create iOS Screenshots🖌️ (The easiest method)

@figma template ➡️ https://t.co/V1cSEEJlPA

#buildinpublic

[Apphud @apphud]

📱 Paywall is a key element influencing the purchase and the user's decision to use the app.

Therefore, we prepared an exhaustive article that includes information about Paywall Structure, Trends, and more!

👉 Let's take a look: https://t.co/3UXDLPr0bY

[Apphud @apphud]

That's time to share product updates we implemented in the last few months.

Welcome:
✅ A/B/C/D/E tests
✅ New ‘Revenue Type’ segment
✅ New calculation type in ARPPU (ARPAS)

See the full list of new features here: https://t.co/eg16HTC2LS

#ABtests #ARPPU #apphud

[Anton Sergeev @hackPNZ]

@VLuchinkin Спс!!!

[Anton Sergeev @hackPNZ]

@VLuchinkin @d4mk0 как же мы без тебя будем???

[Anton Sergeev @hackPNZ]

@d4mk0 эхх!!!

[Anton Sergeev @hackPNZ]

@hackPNZ

[Anton Sergeev @hackPNZ]

@andigutmans homebrew

[Anton Sergeev @hackPNZ]

@alzharkov @ztaaz thanks, guys!

[Anton Sergeev @hackPNZ]

@Savva_Sergey Я пробовал вести в нем базу знаний, пока что не очень нравится...

[Anton Sergeev @hackPNZ]

@crazyjoker58 Вариант! Спасибо)

[Anton Sergeev @hackPNZ]

@iSanechek может быть, просто посещение бабушки в деревне навеяло)

[Anton Sergeev @hackPNZ]

@SimWhite о как, а я и забыл уже про него) благодарю!

[Anton Sergeev @hackPNZ]

@SimWhite а платного?

[Anton Sergeev @hackPNZ]

@SimWhite но я так понимаю, ничего лучше для #osx все равно нет?