Hackabu Growth Consulting

Growth Hacking, Growth Consulting and Performance Marketing for start-ups, SMEs and corporations worldwide in English and German.

[Kristen Berman @bermster]

Top insight from my Product Teardown on @Qualtrics?

1) How they use “forced choice”
2) Why the user journey is different for advanced vs. new users
3) Why your onboarding should set the mental model for all your product does

Watch and decide 😉

https://t.co/aoZo9l0Put

[Irrational Labs @IrrationalLabs]

This week in Product Teardowns, @bermster takes on @Qualtrics 📊

Check it out below—and hit 'subscribe' so you don't miss the rest 📧

[Kristen Berman @bermster]

💘 True love is ‘mutually satisfying weirdness’ (Robert Fulghum). Happy weird Valentine’s Day! ❤️

#BehavioralEconomics #love

[Kristen Berman @bermster]

What does a ‘behaviorally informed’ wedding look like? Not traditional!

When @levin_phil and I committed publicly to each other, we ditched most ‘status quo’ wedding traditions and made our own that better fit our values and goals.

How did that look? 🪡🧵

[Evelyn Gosnell @evelyngosnell]

Want more behavioral insights into ‘Public Yes’s and Private No’s’?

See the article my colleague @bermster wrote about this topic, linked below 👇

#ProductManagement #Design #BehavioralEconomics #BehavioralScience

https://t.co/pPAffNlcAC

[Evelyn Gosnell @evelyngosnell]

How do you design a product that makes every user want to ‘show up to the party’? 🎉

One way: design with cognitive biases in mind.

Because we all know it’s not a party unless people show up—but we may not realize a cognitive bias is what’s keeping them away.

I’ll explain 🧵

[Kristen Berman @bermster]

Are you an accidental gaslighter? 🔥

@MerriamWebster's naming ‘gaslighting’ Word of the Year made me think about the small ways we gaslight each other every day. 🧵

[Evelyn Gosnell @evelyngosnell]

Have you ever left someone a voice note on @WhatsApp—and they emailed you back? 🤔

Spoiler: this happened to me with my mom, and it was a lesson in #HumanConnection. Or maybe disconnection, because really this is a story of untapped potential 🧵

[Kristen Berman @bermster]

How can product teams use behavioral science to build better products?

Had great convo with @lennysan - shared 7 case studies and loads of tactical tips

[Lenny Rachitsky @lennysan]

✨ Here’s my conversation with @bermster, co-founder and CEO of @IrrationalLabs.

Learn:
▫️ How behavioral science can help you built better product
▫️ What drives behavior change
▫️ When and how to add friction to your flow
▫️ Much more
https://t.co/5OMA6M9Mg8

[Irrational Labs @IrrationalLabs]

Company experimenting to improve its users' experience?

Or evil empire of data harvesters?

@evelyngosnell is inclined to believe the former. So are we.

What about you?

#LinkedIn #experimentation #userexperience

[Evelyn Gosnell @evelyngosnell]

Curious about the science behind the magic? @IrrationalLabs has written about that.

Check out the century-old social theory, Collective Effervescence, behind what makes Burning Man’s intentional community so special.

[Evelyn Gosnell @evelyngosnell]

Me? I’m off to #BurningMan2022. See you on the other side—but you might not recognize me. I’ll be changed. ✌🏼

[Evelyn Gosnell @evelyngosnell]

Burning Man sounds bad on paper: 7 days spent in a desert with masses of strangers, wearing goggles so dust storms don’t blind you.

What makes it the opposite of awful, and why do I go back?

[Evelyn Gosnell @evelyngosnell]

Our own @EF110Econ shares how to use these to build better products— and his article will grip you! 🎮 #BehavioralDesign

https://t.co/i1bS0kSfFJ

[Evelyn Gosnell @evelyngosnell]

Feel like your favorite game knows your next move before you do? You’re not wrong. 🎮

Game designers aren’t playing when it comes to motivating us to achieve specific goals.

We call this #behavioral #GameDesign. But is it a force for good? 🧵

[Evelyn Gosnell @evelyngosnell]

So yes, of course we should solve for those things.

But in the absence of them, should the answer be frame FAFSA as a required step of high school graduation.

I'm really not sure. What do you think, #behavioralscience twitter?

https://t.co/tVFlmhQZv9

[GrowthHackers | Your Growth Partner @TopGrowthAgency]

What is #growthhacking:
- Data Analysis
- Consumer Research
- Competitive Analysis
- Idea Generation
- Prioritization
- Experimentation
- Learning

https://t.co/YkeTMEB4ep

#GrowthMarketing #GrowthMindset #GrowthHacker #GrowthHackers #DataAnalytics #LeadGen #LeadGeneration

[GrowthExpertz @GrowthExpertz]

Marketing isn’t the same as advertising. There are several other components to growth these days so when you’re evaluating a marketing agency, make sure they have all of these competencies and more.

#startups #Entrepreneurs #growthhacker #startupmarketing

[Evelyn Gosnell @evelyngosnell]

Look, I’d love if there were other choice sets on the table.

What if you didn’t actually have to APPLY to FAFSA, and it were just automatic, for one. They just take all the info from your parents’ tax form. Anyone who’s eligible gets aid. That would be the ideal.