What are the FIRST 3 Words Define You?
🔗 Jin: https://t.co/NTmJuxOhDi
🔗 SUGA: https://t.co/WXg657sXRf
🔗 j-hope: https://t.co/nHNSMRv80P
#BTS#방탄소년단#BTS_NORMAL
We officially give you ‘Permission to Dance’ with us on July 19. 💜
When @BTS_twt takes the stage at the FIFA World Cup 2026™ Final Halftime Show on July 19, they'll be part of a moment that reaches far beyond the pitch.
The historic performance supports the FIFA Global Citizen Education Fund, helping expand access to quality education for children around the world.
Learn more: https://t.co/hu1KrHHrjt
V propelled CELINE to the 4th position as the brand with the highest media value at Paris Men's Fashion Week SS27.
BTS V emerges as CELINE's key driver, helping the brand climb to No. 4 at Paris Men's Fashion Week SS27 while contributing an impressive 56% of its total Media Impact Value (MIV).
Launchmetrics, the leading fashion analytics platform that measures Media Impact Value (MIV), released its latest report showing that CELINE's return to the official Paris Men's Fashion Week Spring/Summer 2027 calendar became one of the season's standout moments.
The brand climbed to 4th place among all fashion brands in Media Impact Value, generating a total of US$33.4 million, a remarkable jump from 11th place in the previous season.
Behind this success was one major driving force:
BTS V, CELINE's Global Brand Ambassador
V played an outstanding role in generating buzz and increasing brand awareness, becoming one of the key factors that propelled CELINE to the forefront of the global fashion industry this season.
V achieved two major milestones:
◆ Generated US$18.7 million in Media Impact Value
This accounted for 56% of CELINE's total MIV during the season, more than half of the brand's overall media value.
The achievement further highlights V's influence as a true "key man," capable of single-handedly driving public attention and creating enormous media value for the brand.
◆ One Instagram post generated US$1.3 million in MIV
V's personal Instagram account (@/thv) produced US$1.3 million in Media Impact Value from just one post.
This demonstrates the extraordinary power of his social media influence, where a single upload can generate media value worth tens of millions.
These figures reflect the global influence of Kim Taehyung (V).
Beyond serving as CELINE's Global Brand Ambassador, the BTS member has become one of the brand's most important drivers of publicity, brand awareness, and media value, playing a significant role in making CELINE's presentation at Paris Men's Fashion Week SS27 one of the event's most notable successes.
(Article: https://t.co/uG6wxnUgzs)
#TAEHYUNGxCELINE #CELINESS27
#VxCelineSS27 @celineofficial