Marcin Hakemer-Fernandez

I help you turn your SaaS products into clear video content (instant fuel for your socials, blog, newsletter, and help desk)
Personal videos? ➡️

[Marcin Hakemer-Fernandez @hakemer]

@Google @YouTube @YouTubeCreators @xai you see the spam I'm getting under this post? 🤯 @grok, do something 😂

[Marcin Hakemer-Fernandez @hakemer]

Second time this month, my account has been disabled... @Google what is going on?! My plan is to post daily videos on @YouTube. You're kind of making this impossible... @YouTubeCreators, help?

[Dustin W. Stout @DustinWStout]

We're not adding Claude Fable 5 to Magai.

Not because it isn't impressive. It is.

Because adding it would require us to agree to Anthropic's data retention policy on behalf of our users. 30 days of retained prompts. Automated classifiers scanning every interaction. Potential human review.

That breaks our privacy promise. So we don't do it.

Trust is the product. Everything else is infrastructure.

Full explanation here 👇
https://t.co/doSpsxCPjm

[Marcin Hakemer-Fernandez @hakemer]

@TeamYouTube Thanks, but that's not the point. The last time I appealed I got it back the next day. But when it's disabled my whole YouTube is down. And it's the second time, and I didn't do anything out of the ordinary (or against the rules).

[Marcin Hakemer-Fernandez @hakemer]

@jasonfried @daniel_rich01 I'd assume most people. I'm just wondering if what you're looking for is possible.

[Marcin Hakemer-Fernandez @hakemer]

Fourth Rule: Have a method.

Most people who want to make videos get stuck twice. First on grabbing the camera, then on the thing that trips up everyone right after: what do I even talk about? Without a repeatable way to answer that, you stall out and the videos stop coming.

So give yourself a format. A framework, a blueprint, a process, anything that lets you pump out videos consistently instead of reinventing the whole thing every time. The one I'd hand you is the rules method. If you're an expert in your field, write down five to seven rules tied to your expertise. Every time you spot a problem someone is having, turn it into a rule. That's it. Each one naturally fits the shorts format, usually a minute to three minutes, and you can spin off bonus videos from any rule you want.

It works because a rule is built to solve a problem, and it carries its own logic with it. There's a reason behind it, a result if you ignore it, a benefit if you follow it. People at the start of their journey find that genuinely helpful. People further along resonate too, even when they'd use a different rule for their own case, because they get why you're framing it this way. Frame them loosely, here are the rules but you don't have to follow them in every situation, and everyone stays with you. On top of that, having a method makes the whole thing easier, faster, and a lot more pleasant to keep doing.

Get in touch if you need videos for your SaaS or want to join the Video Club.

[Marcin Hakemer-Fernandez @hakemer]

@jasonfried @daniel_rich01 But how would you separate this. People usually judge the value of an idea, decision, direction etc. by the money it makes.

I guess the key would be to switch that around and judge based on the positive impact 🤔 But that's pretty subjective.

But anyways, I'm all in 🤗

[Marcin Hakemer-Fernandez @hakemer]

@jasonfried Let me know when you build it 😉 I'd like to join a space like that.

[Marcin Hakemer-Fernandez @hakemer]

@BorumiHQ Awesome, thank you!

[Marcin Hakemer-Fernandez @hakemer]

@nikitabier @taycaldwell lol, dude, just give us thumbnails without having to add them in some weird separate page… 🤪

[Marcin Hakemer-Fernandez @hakemer]

Join the Video Club here: https://t.co/Q7zF5OR76h

[Marcin Hakemer-Fernandez @hakemer]

Third Rule: Break the rules.

Too many people get stuck chasing perfect. Hair not right, lighting off, mic placement not quite there, framing a little loose. So the video never gets made.

Once you actually know the rules, none of that has to stop you. Choose your battles. Move forward. The rules exist to make your videos easier, faster, and better. Not perfect. Just right. If a rule is getting in the way of you shipping, drop it.

That's why learning them still matters. You have to know the rules to understand why you're breaking them.

[Marcin Hakemer-Fernandez @hakemer]

@tomik99 Dzięki!

[Marcin Hakemer-Fernandez @hakemer]

Join the Club: https://t.co/Q7zF5OR76h

[Marcin Hakemer-Fernandez @hakemer]

Second Rule: Do not talk about what you're going to talk about.

You've seen it before. A video opens with someone saying their name and announcing what they're about to cover. It's boring, and it kills momentum before the video even starts. The title and thumbnail already did that job. Anyone clicking already knows what they're here for, so explaining it again just delays the value they came for.

Instead, skip the setup and get straight into the content. Think of it like a movie. You'd never want the main character to stop and announce what the film is about. The moment that happens, the spell breaks and the audience remembers they're sitting in a theater instead of being inside the story. Your videos work the same way. The second you state the obvious, you pull people out of the experience and remind them they're watching a video instead of learning something useful.

This isn't an absolute rule. Long courses sometimes need a quick preview of what's coming in later videos. But even then, less is more. Overdo it and you get the same effect, a broken flow and a bored viewer.

Cut the preamble. Open with value and watch how much faster people stay locked in. What's the first line you usually cut when editing your own videos?

[Marcin Hakemer-Fernandez @hakemer]

Join the Club here: https://t.co/Q7zF5OR76h

[Marcin Hakemer-Fernandez @hakemer]

First Rule of Video Club: Just start recording.

Most people talk about wanting to do video. They wait for better gear, better lighting, a better moment. That's the mistake.

Pick up whatever equipment you have and hit record.

You don't even have to publish anything. Just get in front of the camera and go.

Because the moment you start recording, something shifts. You get comfortable on camera. Your confidence builds naturally. You can't think your way into that — you have to record your way into it.

The best time to start was yesterday. The second best time is now.

Questions? Reply to this post.

[Marcin Hakemer-Fernandez @hakemer]

@tomik99 Hey, do you have a link or something, I'd like to learn more 😀 How were you able to protect the forest etc.

[Marcin Hakemer-Fernandez @hakemer]

@tomik99 Congratulations! 🤝