Hala Matar Choufany/ هلا مطر شوفاني ISHC

President- Middle East, Africa and South Asia HVS-Strategy and Financial Advisor

[Hala Matar Choufany/ هلا مطر شوفاني ISHC @halamchoufany]

Wonderful to receive the Industry Excellence Award in my home country 🇱🇧.
Grateful to be honoured by the amazing Joumana Dammous Salameh in the presence of HE Walid Nassar at HORECA, which hosted more than 5,000 hospitality stakeholders and delegates
شكرا من القلب

[HVS Middle East & Africa @hvsmea]

Join Hala Matar Choufany on Thursday for this Egypt webinar exploring the investment trends, development activity, and market realities shaping one of Africa’s most active hospitality markets.

Register here: https://t.co/BPEoZlXwgK

[HVS Middle East & Africa @hvsmea]

We’ve compiled the latest GCC hospitality investor sentiment findings, based on insights from stakeholders representing approximately 160 000 branded hotel rooms across the region.

Read the report here https://t.co/0OSqXwxlRm

[HVS Middle East & Africa @hvsmea]

“The shock was defined not only by its magnitude but by the speed at which aviation, demand, and traveller confidence deteriorated simultaneously.”

Hala Matar Choufany explores the impact of the 2026 U.S.–Iran conflict on GCC hospitality markets here: https://t.co/3irxX7ywIp

[HVS Middle East & Africa @hvsmea]

Connect with us at @WTM_Africa at the @CTICC_Official - we’re here to discuss the business of tourism.

[HVS Middle East & Africa @hvsmea]

@halamchoufany returned to the lecture theatre as Professor for a Day at @UniOfSurrey sharing insight on how destinations evolve into global tourism powerhouses.

For Hala, leadership in hospitality is not only about shaping markets, but shaping people.

[Hotel & Hospitality Expo Saudi Arabia @HHExpoSaudi]

The Hotel & Hospitality Expo Saudi Arabia 2026 Advisory Board came together to define the strategic direction of the upcoming edition.

The show is set to deliver deeper conversations, stronger connections & meaningful opportunities for the industry to lead what comes next.

[HVS Middle East & Africa @hvsmea]

شاركت هلا مطر شوفاني، في اجتماع المجلس الاستشاري لمعرض Hotel & Hospitality Expo Saudi Arabia الذي عُقد في الرياض الأسبوع الماضي.
شهد الاجتماع نقاشات مفتوحة وبنّاءة حول مستقبل قطاع الضيافة في المملكة، مع التركيز على الاستثمار، السياحة الصحي�� ونمط الحياة، التقنية، الاستدامة.

[HVS Middle East & Africa @hvsmea]

The greatest returns aren’t on balance sheets — they’re in sharing knowledge.

Next week, Hala Matar Choufany هلا مطر شوفاني will be in Yerevan for sessions with Aim Foundation Armenia & Tourism Camp Armenia. She’ll lead a workshop on Asset Optimisation & Valuation.

[HVS Middle East & Africa @hvsmea]

في منتدى الشارقة الدولي للسياحة والسفر، حيث يجتمع قادة القطاع لمناقشة مستقبل السياحة وتطوير الوجهات، تشارك هلا مطر شوفاني برؤى ملهمة حول الضيافة والاستثمار وجودة الحياة في المنطقة.

فرصة مميزة للقاء هلا والاستفادة من خبرتها في بناء وجهات أكثر تنافسية واستدامة.

[HVS Middle East & Africa @hvsmea]

Some conversations stay with you, this one between our President, Hala Matar Choufany, and Shaikha Al Nowais Secretary-General Elect UN Tourism at the Global Tourism Forum in Brussels did.

They spoke not about positions, but about values, what grounds us, how we lead, and why.

[HVS Middle East & Africa @hvsmea]

كان هذا الأسبوع احتفاءً بالإبداع، التعاون، والرؤية التي تدفع مجال السياحة العالمية نحو المستقبل.
عندما يلتقي الشغف بالأعمال، تُصنع الفرص وتولد ال��فكار العظيمة.

#TOURISE2025 #السياحة #الضيافة #الاستثمار

[HVS Middle East & Africa @hvsmea]

Honoured moment at #GlobalTourismForum 2025 in #Brussels !!
@halamchoufany , President of HVS MEA & South Asia, received the Best Woman in Tourism Leadership Award, celebrating two decades of vision, impact & empowerment.

#WomenInTourism #Leadership

[HVS Middle East & Africa @hvsmea]

We are delighted that our President, @halamchoufany, has joined the Advisory Board for The Hotel Show 2026.

Advisory Boards are the engine rooms where experience, insight and collaboration converge to drive learning, development and the professionalisation of our industry.

[HVS Middle East & Africa @hvsmea]

في مقالها المنشور على @Hospitality_Mag ، تكشف @halamchoufany ، رئيسة HVS الشرق الأوسط وأفريقيا وجنوب آسيا، عن الفرص الاستثمارية الكبيرة التي يقدمها هذا القطاع.

اكتشف لماذا لم تعد العافية رفاهية… بل استثمار الغد!

🔗 رابط القراءة: https://t.co/Vnmzjfzszj

[HVS Middle East & Africa @hvsmea]

Great discussions at the recent @FHS Africa Advisory Board meeting. HVS is looking forward to continuing these discussions at FHS Africa in Cape Town this June, where stakeholders will explore actionable solutions to propel African hospitality forward.

[HVS Middle East & Africa @hvsmea]

Read the full article to explore how stakeholders can navigate these challenges and position themselves for success in the GCC hotel market.
https://t.co/HOqKnyRxBu

[HVS Middle East & Africa @hvsmea]

Celebrating Two Decades of Excellence

January is a month of new beginnings, but for us, it’s also a time to celebrate a legacy.

Twenty years ago this month, @halamchoufany , our President - Middle East, Africa, and South Asia, began her journey with HVS.

[HVS Middle East & Africa @hvsmea]

@halamchoufany emphasised the importance of continuous learning, stating, “Unlearn and relearn; that is key.”

Click on the link below to read the full article:
https://t.co/DyidHLTbl4

#WomenOfWisdom #Leadership #LifelongLearning #CurtinUniversityDubai

[HVS Middle East & Africa @hvsmea]

As the Future Hospitality Summit Advisory Board concludes, top industry leaders, including our own @halamchoufany , engaged in transformative discussions exploring critical themes that will shape the future of hospitality.

[HVS Middle East & Africa @hvsmea]

🎉✨ Year-End Celebration at HVS Middle East & Africa ✨🎉

As the year comes to a close, we took a moment to celebrate our amazing team. It was the perfect opportunity to reflect on our achievements and recognize the hard work and dedication that has brought us so far.