A dead MIT professor accidentally destroyed the $25 billion executive coaching industry with one hour of lecture, and ten million people have already watched him do it.
He filmed it once in January 2018 and died eighteen months later.
Executive coaches charge sixteen thousand dollars a session to teach a third of what he covered in that one hour for free.
His name was Patrick Winston. He ran the MIT Artificial Intelligence Laboratory from 1972 to 1997 and wrote the AI textbook every computer science major in the world read for thirty years.
Every January for four decades, he gave a lecture called "How to Speak."
His entire framework fits on a napkin.
Do not read. Be in the image. Keep images simple. Eliminate clutter. Start with an empathetic connection. End with a punch line the audience can repeat over dinner. Never open with a joke. Never end with "thank you."
That last rule alone has probably cost the executive coaching industry a hundred million dollars.
"Your success in life will be determined largely by your ability to speak, your ability to write, and the quality of your ideas. In that order."
That is the actual opening line of the lecture. Winston believed it strongly enough to spend fifty years teaching computer scientists how to talk.
Founders spend $80,000 on an MBA and then hire a communications coach to teach them the same material Winston filmed once for free. Engineers write brilliant code and lose promotions to teammates who watched this lecture on the train.
The lecture is free on MIT OpenCourseWare. The textbook is free on his page.
Winston died in 2019. Almost none of the ten million viewers have actually implemented the four rules on the napkin.
The napkin is free. The willingness to actually use it in your next meeting is the entire edge.
The answer is in this video. Don't miss this gem.
🚨 ÚLTIMAS NOTÍCIAS! O engenheiro que criou o Claude Code do zero acabou de publicar um vídeo de 28 minutos que é ouro puro :
como escrever prompts que realmente entregam resultados absurdamente bons.
Já vi cursos de US$ 300 que nem chegam perto do que ele explica nos primeiros 10 minutos.
Arquivos CLAUDE. md, atalhos de memória, sessões paralelas e padrões de prompting que quase ninguém usa…
Tudo em um único vídeo. Totalmente gratuito. Sem enrolação.
Não importa se você é desenvolvedor, está começando agora ou já usa o Claude há meses : isso muda o jogo para você a partir de hoje.
Salve. Assista. Compartilhe.
🌟THE VOICES OF FRONTERIDADES EP 1 OUT NOW!
🎙️Our first episode talks to the creator of the Fronteridades program, Dr. Javier Duran (@JavierduranEl), Director of CCI. He dives into the merging of fronteras and humanidades, borders and humanities.
🎧Link in our bio to listen!
@baitmxoficial pésimo servicio de atención a clientes tengo desde las 10:50 am tratando de repo mi línea x robo y no contestan hasta las 11:50 am y de ahí contesto y se tardan más 10 min en contestar y son las 12:30 y no avanzo x qué según la asesora Susana atiende a 9 a la vez
@Megacable pésimo servicio 2do día sin servicio llamo de nuevo para ver que sucede y me dicen que van a sacar otro folio para que hagan visita a domicilio y llevo 30 min en espera al folio. El reporte de ayer fué Reporte No. 14162815Fco Hdz y el de hoy sigo esperando
@Megacable No. Suscriptor 001-0374502
Horario de 9:00 a 12:00
Duré 43 min y mejor decidí atender una cosa es que falle el servicio y otra que no te atiendan
@ServicioTelcel@Telcel Cómo lo haz intentado? Estoy pegado al cel y si lo hace por medio de llamada qué crees no creo que puedas no tengo señal solo llamadas de emergencia