Haley Chase

Publisher for @lenovo | #WeAreLenovo

[Emily Ketchen @Emily_J_Ketchen]

How exciting — @Lenovo is a finalist for six Shorty Awards across our Social Media Center of Excellence, Intelligent Devices Group, Infrastructure Solutions Group, and @LenovoLegion content creation teams!

I'm so proud of the hard work everyone on our teams have put into creating content that:

• resonates with audiences
• uses technology creatively
• engages customers
• partners with and makes use of the best features of platforms
• and, critically, shares our message of Smarter Technology for All with the world

Take a look at each nomination at these links to see some wonderful creativity and humor and vote. I'm voting and crossing my fingers hard for all! 🤞

#WorkForHumankind: https://t.co/hlZHfBM8BX
The Lenovskis on #TikTok: https://t.co/AbhOXuVlXz
Slow and Steady Wins the #F1 Tickets: https://t.co/vXX1W368og
A Lenovo #TrackPoint Halloween: https://t.co/fXkbtpWKk0
Reimagining the Future with Smarter Infrastructure IT: https://t.co/0z8EDEjnnd
#GamerVsWorld: n

[Emily Ketchen @Emily_J_Ketchen]

"Wait, this was an ad?!"

Last month I shared our team's great #TikTok milestone (now 1.2M followers!).

Here are some insights from our team on just how they achieved their success:

👉 Playing to TikTok's strengths, we focused on creating engaging content and storylines, and boosting them to the right audiences (when we began seeing comments like, ���Wait, this was an ad?!”, we knew were on the right path)
👉 We doubled-down on storylines that audiences enjoyed, that were entertaining as standalone pieces as well as in a series, and that shared core Lenovo messaging in fun ways
👉 We worked with TikTok creators, making content specifically for TikTok (not cross-platform)
👉 We focused on subtle branding and promotion, rather than overt
👉 We collaborated with the TikTok team to benchmark against industry standards and pilot new features
👉 We matched our aggressive organic content strategy with a paid strategy and measured both for key metrics around brand lift (our umbrella goal): brand awareness, brand preference, ad recall, impressions, engagements

This video is from last year, but it goes to show how much #marketing is often like a journey rather than a destination — we are always improving, growing, and keeping our eyes on what's next. Check it out!

[Lenovo @Lenovo]

"Message me if you need me."

Also me:

[Lenovo @Lenovo]

Just following up...

📧
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　 ＼＼
　　＼( ͡° ͜ʖ ͡°)
　　 )　 ヽ per
　　　/ 　 へ ＼
　　 /　　/ ＼＼ my last
　 ﾚ　ノ　 ヽ_つ
　 /　/ email
　 /　/|
　(　(ヽ
　| /、＼
　| 丿 ＼⌒)
　| |　 ) /
ノ )　 Lﾉ
(_／

[Lenovo @Lenovo]

Starting tomorrow, we will be posting a mix of photos & videos for you to caption on our Instagram. Receive the most likes on your comment and you can win a new Lenovo Yoga 9i or a Yoga Smart Tab!

Winners will be announced on March 9. Play along at https://t.co/XTxs2r55Gz.

[Lenovo @Lenovo]

That's a wrap on #LenovoTechWorld 2020!

Miss any of the announcements, product demos or sessions with our customers and partners? Watch all 140+ sessions on-demand today at https://t.co/3Ns2OBPYCW.

[Lenovo @Lenovo]

Joining us this week for #LenovoTechWorld? Head over to @Lenovo on Instagram to check out our AR event badge filter & use custom stickers to spice up your stories.

Tag us in your story using @Lenovo, and we'll reshare our favorites.

[Matthew Kobach @mkobach]

When too many people work on the same social media post

[Lenovo @Lenovo]

That moment when you see the #ThinkPad X1 Fold for the first time.

@LanceUlanoff @LIVEKellyRyan

[Lenovo @Lenovo]

It's an icon. A style statement. And an incredible piece of technology. Who knew how much work went into creating the modern flip phone? #razr

[Taylor Wilson @TaylorWilson]

Friday team brainstorm to settle on the perfect pun: ✔️

[Lenovo @Lenovo]

Who wore it better? #CyberTruck #LenovoMouse

[Yuanqing Yang @YuanqingYang]

An icon is back! #razr #hellomoto

[Lenovo @Lenovo]

👇🏿👇🏿👇🏿👇🏿👇🏿👇🏿👇🏿👇🏿👇🏿👇🏿👇🏿
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👉🏿👉🏾👉👉 #razr 👈👈👈🏽👈🏾👈🏿
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👉🏿👆🏿👆🏿👆🏿👆🏿👆��👆🏿👆🏿👆🏿👆🏿👈🏿

@MotorolaLovers @Moto

[Haley Chase @HaleyAChase]

Had an amazing experience at the @Lenovo Reliability Lab & Future Center today at our HQ in Beijing. Proud to be a part of a company that is exceeding expectations for the future of technology. #WeAreLenovo

[Taylor Wilson @TaylorWilson]

Lenovo's first time at #WebSummit: ✅

#WeAreLenovo #Lisbon

[Taylor Wilson @TaylorWilson]

Excited to be in #Lisbon for the first time at #WebSummit!

Had a full day of filming Motorola and Yoga products with this awesome crew. #WeAreLenovo

[Lenovo @Lenovo]

Jumping into the weekend like...

[Lenovo @Lenovo]

When your job has you in a million places at once. #YogaC930

[Haley Chase @HaleyAChase]

Incredibly moving article from @washingtonpost. Musician Robb Nash shares his story to show kids they're not alone. https://t.co/5yBUsa6dCm

[The Washington Post @washingtonpost]

Kids hand him their suicide notes. Now this musician has 120 names tattooed on his arm
https://t.co/U1SWV1Jhof