HUGE TIKTOK SHOP UPDATE!
Digital goods are now being beta tested (invite only)
Personally I can't wait until we get to work with @NintendoAmerica at @socialcommclub
THIS OPENS UP SOOOO MANY PRODUCT CATEGORIES and ideas.
Anyone else excited?
everyone talks about the TikTok algorithm.
almost nobody has read the actual paper.
ByteDance published it in 2022. it is free. it is public. it has been on arxiv for three years.
here is what is actually in it:
the algorithm retrains every minute. not daily. every minute.
user taste drifts constantly. the system is designed to forget your old preferences fast.
if your content does not generate enough signal, the system evicts it from memory entirely.
you are not building an audience on TikTok. you are feeding a machine that forgets.
full breakdown in the video.
TikTok Shop just quietly rolled out a built-in email marketing program.
Most brands don't know it exists yet.
Here's what it is and why it matters (and how to access it for your brand) 👇 🧵
and feeling more fulfilled than ever.
I made a huge change.
It’s scary, but I didn’t want to keep doing something that didn’t feel like the long-term plan. This was more scary for me.
Wish me luck guys.
Hamza