Hanlon

We help businesses grow through strategic digital marketing and branding solutions.

[Hanlon @hanloncreative]

#Healthcare #marketers now spend over 70% of #ad budgets on #DigitalChannels with growing investment in #programmatic and AI-powered #targeting: https://t.co/NwZ7poUEbG

[Hanlon @hanloncreative]

To drive incremental #growth, #Pandora shifted its global #SearchStrategy from optimizing for immediate revenue to acquiring high-value #customers based on their predicted #CustomerLifetimeValue (CLV) based on #Google’s #CrystalValue framework: https://t.co/ABelfrwh9U

[Hanlon @hanloncreative]

#Brands are creating their own branded, choreographed music #videos as a way to produce original, shareable #content that breaks through to younger #audiences, often by treating the #product as a character rather than the overt focus: https://t.co/QciuD0aWqL

[Hanlon @hanloncreative]

Traditional #advertising metrics like #impressions and #reach no longer build genuine #awareness with #GenZ and #GenAlpha, because exposure without attention is meaningless when younger audiences skip and scroll past #content: https://t.co/4wwUOpmetz

[Hanlon @hanloncreative]

#YouTube #keyword research must start with topics your channel can credibly cover and then verify demand, competition, channel fit, format fit, and business value before producing a #video: https://t.co/4wl0j2q1NC

[Hanlon @hanloncreative]

College students increasingly value #brands that feel "cool," with 75% saying coolness influences their purchases, according to #YPulse data: https://t.co/al6oxm6kg9

[Hanlon @hanloncreative]

The 2026 #WorldCup is expected to be the most commercially ambitious tournament in #FIFA history. Brands are moving beyond traditional #logo placement into immersive fan experiences, merchandise collaborations, and #DigitalFirstCampaigns: https://t.co/Vg3KJw0Eev

[Hanlon @hanloncreative]

#Agentic commerce is making #product data the primary way #brands communicate identity to AI agents that increasingly curate, recommend, and #purchase on behalf of #shoppers: https://t.co/P5FndKA22G

[Hanlon @hanloncreative]

#Expedia launched a partnership with creator #IShowSpeed, deliberately avoiding traditional aspirational travel #marketing in favor of authentic, culture-driven #storytelling co-built with the creator rather than a "slap a logo on it" #sponsorship: https://t.co/s0yyQG5R5V

[Hanlon @hanloncreative]

Emplifi's Q1 2026 #SocialMedia #Marketing Benchmarks report found that pages featuring #UserGeneratedContent drove 6.73x higher #conversions than non-UGC pages, a 57% jump from Q4 2025, while UGC pages also saw 4.11x more #website visits: https://t.co/cbYCZ5dkrL

[Hanlon @hanloncreative]

#B2B #marketing in 2026 is becoming more human, with the strongest campaigns prioritizing #emotion, #storytelling, and authentic connection over #product-focused rational messaging: https://t.co/JIUm6GtSAS

[Hanlon @hanloncreative]

#Email #marketing is shifting from scheduled broadcast campaigns to real-time decisioning systems that respond to individual #customer signals like browsing and #PurchaseIntent:
https://t.co/hkClM4UmsN

[Hanlon @hanloncreative]

#CreativeBoom's annual #StateofCreativity survey found that #Helvetica, Poppins, and Futura are the #typefaces #designers are reaching for most in 2026, with other classics like Inter, Avenir, Open Sans, Roboto, and Cooper Black also ranking high: https://t.co/nOWrStKtGX

[Hanlon @hanloncreative]

#Postcard #marketing can be made more effective by using eye-catching print effects, incorporating #QR codes, #personalizing #content, creating standout #designs, and adding #interactive surprises such as peel-and-reveal or scratch-offs: https://t.co/ngtworJUQt

[Hanlon @hanloncreative]

#AI platforms are reshaping how #buyers discover and evaluate #brands, with AI-referred #webtraffic growing over 10X in the U.S. between mid-2024 and early 2025, and these visitors showing stronger #engagement signals than traditional traffic sources: https://t.co/sG0vszjsCh

[Hanlon @hanloncreative]

#Brands and #retailers are ramping up early for the 2026 #FIFA #WorldCup, with major players like #Adidas, #Nike, and #CocaCola already launching merchandise, #marketing campaigns, and #sponsorship deals: https://t.co/A7Zm5aicNf

[Hanlon @hanloncreative]

#AI tools have dramatically accelerated development speed. #Designers need to compress their research and synthesis cycles, and let go of identity tied to specific tasks while doubling down on the judgment and taste: https://t.co/RwiAg5SOFg

[Hanlon @hanloncreative]

#Typeface #design shapes the entire visual and emotional experience of communication, from the legibility of a headline to the personality a #font lends to a #brand: https://t.co/FTHb3NGqxh

[Hanlon @hanloncreative]

#McDonald's CEO went viral for his unenthusiastic bite of the company's new #BigArch burger in a #LinkedIn video. But his accidental #viral moment became the engine for #BrandAwareness: https://t.co/fZ5evhZDZQ

[Hanlon @hanloncreative]

A joint #SurveyMonkey and #Reddit study finds that #B2B #buyers overwhelmingly trust peer #recommendations over vendor marketing. #Marketers are urged to meet buyers where they already are in peer discussions and review sites: https://t.co/yCkMQAVHyQ