Hardik Bhatia

Growth operator. $150K+ adspend mo in US lead gen and ecom. 8yrs in ecom/D2C. Exited at 22. Ship products with Claude Code.

[Hardik Bhatia @hardikbhatia]

I built my first ecom business in college with Meta ads. Acquired at 22.

Spent 6 years running 4 D2C brands across the US and India.

Now I run $150K+/mo in US ecom, lead gen, and pay-per-call from Dubai.

And I ship products with Claude Code that would've taken a dev team 3 months.

I'm going to break down everything I've learned here.

[Hardik Bhatia @hardikbhatia]

@ArunGopidas Such a cool product

[A 🇮🇳 @CatchMeAbhiOrb]

How to get BANNED by Claude 😂😂😂

#claude #Ban

[Hardik Bhatia @hardikbhatia]

@spendwiselyx Atlas until the milestones is achieved then Premier indefinitely.

[Hardik Bhatia @hardikbhatia]

@harnidhish Name some pls

[Hardik Bhatia @hardikbhatia]

@MahimaJalan2 I will advise you

[Hardik Bhatia @hardikbhatia]

@wittysiddharth You’re whoop is too new to analyse data. It learns about your body in the first 30 days. No metric before 30 days is meaningful

[Blaze @browomo]

This Chinese guy created 13 agents in Claude Code for Shopify stores and single-handedly serves 200 dropshippers a month, taking $800 from each.

He sits at one desk in front of a wall-mounted LG monitor split into a 3x2 grid of 6 Claude windows, another identical grid runs on a vertical display next to it, plus 1 window on the MacBook within arm's reach, totaling 13 agents simultaneously building Shopify stores, each busy with its own part.

No team, no managers, no support, just him, the monitor, and the API counter ticking in the header of every window.

He is not on a subscription but on an API rate billed by tokens, and he figures 13 parallel agents pay for themselves from the very first client, because every finished store goes for $800, and all 13 windows together consume less than $80 a day.

In the first window he set that system prompt which immediately closes the "assistant or employee" debate:

"you are my new founder-engineer"

So the model knows at what level it was hired: not to hint, not to advise, not to supplement, but to own the result, because for this Chinese guy Claude is no longer a helper in an IDE, it is a partner in his small factory, billed by tokens and never leaving for lunch.

And the other 12 agents he spread across the layers of the store, so each one sits in its own context and does not interfere with the neighbor:

"build a catalog of 80 products and rewrite the descriptions"
"lay out the homepage for the niche of the client"
"set up the cart, payment, and shipping by country"
"generate 30 email chains for warming up"
"design 50 banners and a logo for the brand"
"set up analytics and A/B tests on the homepage"

In a regular agency each task like this would take one designer or developer a full 2 days, because they would first collect the brief, then wait for revisions, then get on a call, whereas this Chinese guy has all 13 agents working in parallel in their windows, and while one writes descriptions, the second is already laying out the homepage, and the third is designing banners.

In the end on the wall it looks like a factory: 13 identical Claude robots writing into one project, and the Chinese guy himself in the chair in front of them decides only 2 questions, which client to hand the finished store to and who to take next, and beyond that he does nothing.

And economically it is still cheaper than keeping a team of 5: one operator like this closes 6 to 7 finished stores per day at $800 each, while a traditional design agency charges $3,500 for the same store and builds it over a full 2 weeks, whereas this guy spends less than $80 a day across all 13 windows.

Wires hanging out, the monitor bolted to a stand, no office and no employees, just 1 desk, 13 robots, and a queue of dropshippers who send new orders every morning.

In my opinion, this is the most efficient solo Shopify factory I have seen this year, and it is already running right now, while traditional agencies are still debating whether AI will take jobs from designers.

[Hardik Bhatia @hardikbhatia]

@MahimaJalan2 Gym jao

[Hardik Bhatia @hardikbhatia]

@AlfieJCarter Skill

[Hardik Bhatia @hardikbhatia]

@romanbuildsaas Agents

[Hardik Bhatia @hardikbhatia]

@LoganTGott prompt

[GREG ISENBERG @gregisenberg]

The best thing ANY engineer/programmer can do right now is learn how to become a top 1% marketer

For 20 years, the engineer was the most important person in the room. They had the rarest skill. They could build the thing. Everyone else had to wait for them.

Claude Mythos and the models coming after it are ending that era

The new scarcity is the person who can look at a human being and understand exactly what they need to hear to take action. What makes someone click buy at 11pm. What makes someone tell a friend. What makes a stranger feel like a product was built specifically for them

That is a completely different muscle than writing code or architecting systems

Study why TBPN built a brand silicon valley is obsessed with. Learn why the headline is 80 cents of every dollar. Figure out why one subject line gets 40% open rates and the next one gets ignored

Most engineers have never trained this muscle. They are world class at clearly defined problems. Marketing is the opposite. Fuzzy. Emotional. Irrational.

The engineer who trains it becomes the most dangerous person in any room

The CTO/CMO combo is the most valuable human in tech right now and almost nobody has both

Computer Science school in 2026 should basically be part technical knowledge/part marketing knowledge

I really think that...

The best thing any engineer can do right now is learn how to become a top 1% marketer

[Vivo @vivoplt]

claude code is fucking insane

i know literally NOTHING about coding. ZERO. and i just built a fully functioning web app in minutes.

http://localhost:3000/

check it out

[ohshin @ohshinbhat]

biggest moat rn is claude app on a vape

[Hardik Bhatia @hardikbhatia]

In ecom, a bad month means you're sitting on inventory you can't move, burning cash on storage, and praying for a sale.

In lead gen & pay-per-call, a bad month means you pause your campaigns, stop spending, and lose nothing. No inventory risk. No sunk cost.

I've done both. The stress levels aren't even comparable.

[Hardik Bhatia @hardikbhatia]

Meta is about to drop new LLMs built under Alexandr Wang from Scale AI. OpenAI is prepping for an IPO.

Meanwhile I'm over here using Claude Code to ship real products in hours that would've taken a dev team weeks.

The AI wars are fun to watch. But the real edge isn't which model is best. It's whether you're actually building anything with them.

[Hardik Bhatia @hardikbhatia]

People treat AI like a toy. I treat it like a co-founder who works 24/7.

Claude Code doesn't just write code for me. It thinks through architecture, catches edge cases, and iterates faster than any freelance dev I've ever hired.

The skill isn't prompting. It's knowing what to build.

[Hardik Bhatia @hardikbhatia]

Bad boi claude

[yaml @blended_jpeg]

bad claude..

[Hardik Bhatia @hardikbhatia]

The reason most people don't ship with AI isn't the tools. It's that they don't have a problem worth solving. Spend 8 years in a domain, notice every friction point, then use Claude Code to fix them one by one. Domain expertise is the moat, not the AI.

[Hardik Bhatia @hardikbhatia]

Hot take: most "no-code" tools are harder to use than Claude Code. Webflow, Bubble, Zapier — they all have learning curves and limitations. Claude Code has one interface: you describe what you want in plain English. That's it.