Companies that get it right prioritize empathy and build it into their core operating model.
👉 Understand customers.
👉 Anticipate their needs.
👉 Design up from there.
@Klarna’s recent rollback on self service reinforces the fact that great experiences are built on empathy.
I’m extremely bullish on AI in customer service, but many companies or new entrants to this domain oversimplify the contact center with a "company-first" self-service lust.
…not to mention a laundry list of hidden personal events that can trigger a customer to desperately seek human contact at times (slamming 0 or # until a real person finally enters the chat).
Without empathy, self service will always result in churn.
Short piece from David Heinemeier Hansson - making a thoughtful case on the unique benefits of raising children.
A 2-minute read, but love to hear his musings on this. Thanks @dhh.
https://t.co/YQLqbmAjm4
@desnicky@svpino IoT device / sensor logs (hundreds of use cases here)
Transactional data streams for fraud detection (eCom or banking)
Real time personalization (targeted marketing)
…many more…