Harman | Building in Public

Don't follow your passion. Follow the money.
I help 16–25 year olds build something people actually want.
17. Building in public. Free idea finder ↓

[Harman | Building in Public @harmanbuilds]

Day 2 of building in public.

Took a walk through Copenhagen because the sun showed up. Rare.

Fixed my LinkedIn, trimmed my digital product, made some tweaks — it's live on Whop now.

https://t.co/grmLslYNBp

[Harman | Building in Public @harmanbuilds]

@MrBeast 9999999

[Harman | Building in Public @harmanbuilds]

Two months ago I had 15 followers and 1 sale.

I didn't switch niches. I didn't rebrand. I didn't "find my voice."

I just stopped posting like it was a diary and started posting like it was a product.

That's the whole game.

[Harman | Building in Public @harmanbuilds]

The "I'll start next month" creator reads 20 strategy threads, watches 10 YouTube videos, has a 47-tab Notion doc, and posts nothing.

The shipping creator posts something mid today, improves the hook tomorrow, and has data by Friday.

[Harman | Building in Public @harmanbuilds]

The cheapest market research on X:

DM 5 people in your niche.

Ask what they tried before that didn't work.

Build the product their previous failure proves they need.

Most people skip this and build for nobody.

[Harman | Building in Public @harmanbuilds]

What's the difference between a creator with 50 followers and 5,000?

Not skill. Not luck.

Roughly 800 posts and a willingness to keep posting after the 200th one flops.

[Harman | Building in Public @harmanbuilds]

I quote-posted a 200k-follower creator with "this 👆" in week 2.

He didn't see it. Nobody saw it.

Now I only quote-post with a contrarian angle.

Engagement went up 8x.

Reactions don't travel. Takes do.

[Harman | Building in Public @harmanbuilds]

"Just be authentic" is the laziest advice on X.

Authentic doesn't sell.

Useful sells. Specific sells. Vulnerable + actionable sells.

Authentic alone is a journal entry.

[Harman | Building in Public @harmanbuilds]

A free product isn't a "lead magnet."

It's a trust audition.

If your free thing is mid, nobody pays for the next one.

Make the free thing better than most paid products in your niche.

[Harman Vora @Harman_builds]

Nobody wants to follow me because I don't have blue tick 🥲

[Harman | Building in Public @harmanbuilds]

There's a quiet rule on X most beginners miss.

The accounts you envy didn't grow because they "cracked the algorithm."

They grew because they said something specific enough to remember.

[Harman | Building in Public @harmanbuilds]

Spent 4 hours making a Canva graphic for my product launch post.

Got 11 impressions.

Posted a plain-text breakdown 3 days later.

Got 2,400 impressions and 1 sale.

The graphic was the procrastination.

[Harman Vora @Harman_builds]

Hey builders

I’m looking to connect with fellow builders

if you're into
- building SaaS
- AI tools
- shipping in public
- figuring it out as you go

say Hi or drop what you're working on

I’m looking to follow back as many people I can 👋

[Harman | Building in Public @harmanbuilds]

Most people don't fail at digital products because their product is bad.

They fail because they explain it wrong.

A good product with a confusing hook will lose to a mediocre product with a 5-word promise.

[Harman | Building in Public @harmanbuilds]

The "aesthetic creator" grind:

Custom Notion dashboard. Pretty website. Mood board for the brand. 0 sales.

The actual creator grind:

Ugly Gumroad page. One Google Doc. Posts daily. Has buyers.

[Harman | Building in Public @harmanbuilds]

A digital product worth $19 isn't $19 of value.

It's a 4-hour shortcut for someone who would've burned 40 hours figuring it out alone.

You're not selling files. You're selling time.

[Harman | Building in Public @harmanbuilds]

Why do most "build in public" posts get ignored?

Because "I worked on my product today" isn't building in public. It's an update.

Building in public means showing the math, the mistakes, and the money.

[Harman | Building in Public @harmanbuilds]

"Niching down" isn't picking one topic.

It's picking one buyer.

"Productivity" isn't a niche.

"A 17-year-old trying to make their first $100 online" is.

[Harman | Building in Public @harmanbuilds]

I followed 200 "creator coaches" in my first week.

Their content felt the same after 3 days.

Now I follow 14 people who actually sell things and post their numbers.

Curate your feed like it pays rent. Because it does.

[Harman | Building in Public @harmanbuilds]

Watched 4 creators with 50k+ followers post the same recycled "mindset" thread this week.

Their engagement: dropping.

The accounts growing fastest right now post specifics nobody else has.

Generic content is a tax on attention.

[Harman | Building in Public @harmanbuilds]

Your first product shouldn't be a course.

Courses need authority you don't have yet.

Sell a template, a checklist, or a script.

One file. One outcome.

You're not teaching. You're selling shortcuts.