The Harris Poll

The Harris Poll® is one of the longest running surveys in the U.S. Our mission is to provide insights to inspire leaders to create a better tomorrow.

[The Harris Poll @HarrisPoll]

The 2026 @axios - @HarrisPoll 100 is here.

Americans are navigating an economy that feels increasingly unfamiliar, and the companies earning their trust are the ones showing up in tangible, everyday ways.

See who made the list: https://t.co/rKNdKZUJEA

[The Harris Poll @HarrisPoll]

Reputation is built over years. It can shift in weeks.

The 2026 @axios + @HarrisPoll 100 rankings drop next week. Find out where your brand stands.

Get in touch now: https://t.co/qtRUb5lSWb

[The Harris Poll @HarrisPoll]

Nearly 50% of Americans say housing costs are putting their lives on pause.

77% would rather stay put than face today's mortgage rates. But the aspiration has not gone away — 85% still want to own.

Read the full report: https://t.co/o8gjCl9owB

[The Harris Poll @HarrisPoll]

Harris Poll research earns a place in public conversation, including on a billboard in Times Square.

We asked the right questions and let the data speak: 84% of kids say they want to escape their phones to live more in the real world.

🔗https://t.co/Mv5BO31tEd
📸 @NinaGerzema

[The Harris Poll @HarrisPoll]

America's Past-times; Global English Skills; Parent Confidence Index; Gen Z Self-Taught Skills https://t.co/e6saPkzjHb

[Transamerica Center for Retirement Studies® @TCRStudies]

What is the #SaversCredit? This IRS tax credit helps you save money on your taxes and for your retirement. Yet only 48% of workers are aware of it, according to our 26th Annual Retirement Survey. Find out if you're eligible to claim it and get #taxtips » https://t.co/8madUUkA0h

[The Harris Poll @HarrisPoll]

Brand Bowl 2026; Staff to Storytellers; Gen Z & Millennial Brand Tracker; Retirement Regrets https://t.co/nMVQOJZZKZ

[The Harris Poll @HarrisPoll]

Big Game Edition: Celebrity Spokespeople; What Viewers Want From Ads; America's Largest Social Ritual; Football Fever https://t.co/HVsePZPmgR

[The Harris Poll @HarrisPoll]

Fans are gearing up for Seahawks–Patriots Super Bowl, and the ads matter almost as much as the game. 🏈📺

New @adage + @HarrisPoll data:

😂 71% want funny ads
⭐ Gen Z & millennials want celeb star power
🤖 Only 17% want AI ads; 44% say AI feels fake

https://t.co/2gqn7PkDXM

[The Harris Poll @HarrisPoll]

Today we’re launching Harris QuestRQ—an always-on reputation intelligence platform for modern leaders.

Built on our proven Reputation Quotient and powered by Harris Quest, it delivers real-time, scalable insights that turn perception into strategy.

https://t.co/ScI4YR68Wm

[The Harris Poll @HarrisPoll]

What should marketers be paying attention to in 2026?

We partnered with @ANAmarketers to capture real-time input from hundreds of senior marketers.

Signals from the Stage reveals the key trends shaping the year ahead.

Don't miss these insights: https://t.co/R3ziIAb7M9

[The Harris Poll @HarrisPoll]

As 2025 comes to a close, we want to thank our clients, partners, and colleagues for being part of The Harris Poll family. We’re grateful to explore the trends shaping our world together.

From all of us at The Harris Poll, happy holidays and a joyful new year!

[The Harris Poll @HarrisPoll]

Marketers aren’t chasing shiny objects in 2026—they’re going back to basics.

Our research with @madisonlogic shows AI is accelerating strategy, discovery, and execution while making trust, loyalty, and brand more critical than ever.

More in @MediaPost : https://t.co/jDX4PDFzDG

[The Harris Poll @HarrisPoll]

The Holiday Budget Bind; Generosity by Design; AI as a Leadership Tool; The Healthcare Paradox https://t.co/MvrRZ9iL4O

[The Harris Poll @HarrisPoll]

We're excited to announce Jonathan Gardner as the new CEO of Harris Quest — the AI-powered research & insights platform powered by @HarrisPoll and @stagwell's The Marketing Cloud. 🎉

Read more: https://t.co/BsNRfY1ieU

#HarrisQuest #TheHarrisPoll #TheMarketingCloud #Stagwell

[The Harris Poll @HarrisPoll]

The Age of Dissonance; The Physical Reset in Marketing; World Cup 2026 Brand-First Wins; Food as Medicine; Pathways for Working Learners https://t.co/X1rbWBadYJ

[The ANA @ANAmarketers]

At the 2025 ANA Masters of Marketing Conference, The Harris Poll @HarrisPoll served as the official insights partner, collecting real-time feedback from attendees during various sessions. Participants shared their views on major trends shaping today's marketing landscape, including the resurgence of in-person brand experiences, the impact of artificial intelligence, and changing workforce priorities.

This collaboration allowed the ANA and The Harris Poll to provide a unique comparison of marketers' perspectives and public opinion, offering valuable insights into where industry views align with or differ from consumer realities. This report is exclusive for ANA members. Learn more at https://t.co/PTAaUwrtfb

[The Harris Poll @HarrisPoll]

Retail Trends and Holiday Behavior; Homeownership’s New Milestones; Parks and Well-Being; Gen Z’s Money Mindset https://t.co/j9obHaeQS4

[National Cryptocurrency Association @NatCryptoAssoc]

We’re excited to partner with @PayPal to launch our 2025 Holiday Crypto Report!

In collaboration with the @HarrisPoll, we surveyed American consumers and learned that crypto is playing a bigger role in how they shop today.

🎁 Nearly 1 in 4 have crypto on their gift list this holiday season
🎁 17% say they’d rather receive crypto than a gift card
🎁 82% of crypto holders are ready to shop with their crypto, if stores would let them

Crypto is officially on the list as America thinks of new ways to gift, spend, and celebrate.

Download the full report here: https://t.co/MGLKgoIBHD

[The Harris Poll @HarrisPoll]

Cultural tension. Tech acceleration. Shifting values.

Join The Harris Poll and Insights Association for a new webinar on how brands can thrive with authenticity + creativity in this era of uncertainty.

📅 Nov 20 | 1 PM ET

🔗 https://t.co/ZI1IRs8CVD