Harshit

Building the KaizenFox Customer Success Platform.
Tweets on all things Product & Growth

[Harshit @harshitj23]

@chrispisarski Would love to try it out Chris!

[Harshit @harshitj23]

@SamsungIndia I received a damaged product that your own technician said needed replacement. After 3 emails and 2 weeks of daily calls, there’s still no solution. Please issue my refund and take this machine back. Easily the worst service I’ve experienced.

[Harshit @harshitj23]

@ojiudezue @ezinneudezue 👋

[Startup School @startupschool]

Another great alumni endorsement! 🧡

[Harshit @harshitj23]

@TrungTPhan @elonmusk It’s going to become an NFT 🤦‍♂️

[Shreyas Doshi @shreyas]

B2B questions

1) What is the main problem you’re solving?

2) How acute is this problem for your customer?

3) What are the customer’s alternatives to solve this problem?

4) How much better is your solution?

5) How much upfront effort is needed to get value from your solution?

[andrew chen @andrewchen]

However, as I argue in the essay, this thinking is simplistic and causes spammy product design

Instead, it's retention that powers viral growth most strongly:
- virality builds over time
- you bake it into the product as sharing/collab, not invites

[Harshit @harshitj23]

@andrewchen I define PLG as a broader superset of strategies. One of those tactics is viral growth for acquisition. Other tactics may include land & expand (if billing by seat), increasing usage (if billing per unit) etc.

[Harshit @harshitj23]

@ministryoftest We predefine benchmarks for every feature before release. The metric can be as simple as uptime or a complex metric tracking a business outcome

[Harshit @harshitj23]

@pc_inani @tobiasrogers Yes! People are good at figuring out what their issues are, PMs are good at finding a good solution for those issues

[Dickie Bush 🚢 @dickiebush]

Bad copywriting:

• Here's my product
• Here's what it does
• Here's what's so good about it

Good copywriting:

• Here's your problem
• Here's the benefit of solving it
• Here's why what you've tried has failed
• And by the way here's a product that will help you solve it

[GREG ISENBERG @gregisenberg]

How to build a compelling consumer app in 2021

Make it feel like a game:

- Advanced mode for power members
- Always something new to do
- An "open world" to discover
- Multiplayer for virality
- Easter eggs for delight
- Level up for status
- Real world consequences
- Super fun

[Harshit @harshitj23]

@Hunckler @rrhoover @steviemctweets Yeah fair point, makes sense to me

[Harshit @harshitj23]

@dagorenouf Create an NFT 🤣

[Harshit @harshitj23]

@Griffden_Eth @twobitidiot @scupytrooples 💯

[Harshit @harshitj23]

@Griffden_Eth @twobitidiot @scupytrooples Them not having any prominent competitors around a fundamentally open source space just shows how well they have executed so far

[Harshit @harshitj23]

@hnshah What I've struggled with regarding NFTs has always been around trying to identify how many are buying for the community vs how many are buying just to sell it later. Too many of the latter kind starts making the entire community really toxic

[Harshit @harshitj23]

@AvenueTP Yeah, it's exhausting seeing so many pre PMF startups ploughing money into paid acquisition without any idea around who their target audience really is

[Harshit @harshitj23]

@rrhoover Absolutely. There are so many things that need to click during the customer's journey. From them finding your website to getting the messaging and converting. Everything is a potential blocker before they can even use the product

[Harshit @harshitj23]

@Hunckler @rrhoover @steviemctweets Not necessarily. For example, Box and Dropbox both started off solving roughly the same problem but targeted vastly different audiences (B2B vs B2C)