VMLY&R’s Global CCO @DebbiVandeven on where we’re investing for 2030: “We’re always keeping a close eye on the horizon — and where our clients need to be headed. Regardless of where that is tomorrow, that’s the place we’ll be.” Via @Cannes_Lions: https://t.co/B1Gh0brGZz
It must be about casting the best influencers for the right idea rather than trying to find the right idea for the ”best influencer” - either way collaboration is key. #🤝
“I love the Runaway pub because it is the opposite of interruption marketing. It brings together creativity, technology and culture to ensure that New Balance truly lives in people’s lives.” Read about our latest activation for @newbalance, The Runaway: https://t.co/x3thhty2Hz
Talking of #Oscars2019 In chat with @Campaignmag we listed some of our favourite adwork directed by some bloody good names in Hollywood.. https://t.co/81l6Fh1ezE #🎥 #wearevmlyr
'It comes down to how we apply the notion of AI and how we make it useful. People didn't know what to do with Twitter when it launched, or QR codes for that matter. How are we using AI to our advantage?' @harshtagged#TheBigBang2019
This industry is way too caught up in the here and now. That's why it's always good to see a take charting the changes we've seen. You should read this from @harshtagged ECD @VMLYRLondon https://t.co/ZmWe5NTycC via @thedrum
Proud of our client partner @KraftBrand! Yesterday, the company opened up a free pop-up grocery store in Washington, D.C. supporting furloughed government workers impacted by the shutdown. https://t.co/0HvFHbCww4