Top Tweets for #2018IMRC
B2B will be called soon Bot to Bot marketing. What will be left for marketing research in the future if consumers leave purchase decisions to machines? #2018IMRC #BTOB #BusinessStrategy #bots #MachineLearning #Automation #digitalmarketing https://t.co/Uv1dVy9gzy
B2B will be called soon Bot to Bot marketing. Venky Shankar addresses the question what will be left for marketing research in the future if consumers leave purchase decisions to machines #2018IMRC
Amazing exhibit seen once @mktgedgeorg #2018imrc concluded; what a double treat! Van Gogh Never Visited Japan, but He Saw It Everywhere via @NYTimes https://t.co/WO5TGpd19k
Can you believe it's already 18 years since we started our PhD together @MaastrichtU? Great to catch up with @mirellakleijnen #2018IMRC
Excellent final keynote from @HBSmktg wrapping up fantastic #2018IMRC conference! Thank you @mirellakleijnen and @chofack https://t.co/uibsQxfDrZ
High Density discussions in progress. So much great research! #2018imrc
Theo Araujo from @UvA_Amsterdam at the High Density Session at #2018IMRC. What an amazing presentation format!
Now up: High Density Sessions at #2018imrc
Everyone is looking whether #OnlineMarketing triggers offline purchass, but what about offline triggering online? @lisanlesscher from @univgroningen has some insights #2018imrc
What's the cost of privacy? Determining the value of cookies (NOT these 🍪) with @klausmiller and @Bernd_Skiera #2018IMRC
.@mirellakleijnen kicking off the breakout sessions. Starting with @SallyBitterl discussing the psychological and behavioral consequences of #Crowdfunding #2018IMRC
One of the most popular sessions at #2018IMRC just ended (i.e. the lunch). So we are ready and strong for the breakout sessions.
Stefan Bernritter from Univerdity of Amsterdam shows that Inspirational messages work better for loyal customers in location based targeting while promotional messages work better for occasional shoppers. #2018IMRC
Location in itself is not the holy grail of mobile marketing, it's more complicated. Great insights by @s_bernritter #2018IMRC
Branded mobile apps and location - @s_bernritter on where and how marketers should tackle consumers on their mobile devices #2018IMRC
Martina Caic from @MaastrichtU talks about how robots can encourage elder people to do more sports by being perceived to be intelligent, emotional and supportive. #2018IMRC
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