Top Tweets for #4SE
We've accidentally re-ignited the GOAT debate 😶
Michael Jordan's long-time agent David Falk took a shot at LeBron on-stage at #4se last week, saying the 21x NBA All-Star "cherry-picked" his teams.
MORE: https://t.co/uENaJ8xX6P
👏 𝗝𝗨𝗦𝗧 𝗗𝗢 𝗜𝗧 👏
At #4se, Maddy Sells, Social Media Producer & Talent at @EnjoyBBall, shared how she built her audience from the ground up — simply by getting started.
No roadmap. No guarantees. Just action.

Snow League is chasing a global vision—taking cues from F1 and aiming to elevate snowboarding with premium experiences, elite sponsors, and a worldwide tour model 🏂
@shaunwhite sees big potential in winter sports’ scale, reach, and audience.
#4se | https://t.co/eMcbNKudEn

Impressive wisdom and how wanting to give back to snowboarding with @thesnowleague and all other ventures. Thank you @shaunwhite @SBJ #snowboarding #snowboard #sportsmarketing #business #4se #sbj4se

As brands dive deeper into sports, ROI is rising—thanks to athletes owning the spotlight on and off the field 📱
At #4se, leaders from Samsung, Unrivaled & LaQuan Smith shared how they're challenging norms, investing in talent, and creating new lanes.
https://t.co/6gZIR5dgtZ

Michael Strahan confirmed at SBJ’s #4SE that he’s interested in becoming a limited partner of the Giants 👀🏈
“I’d be an excellent limited partner,” he said. “I’m not trying to run your draft. I’d be there in whatever capacity you need me.”
https://t.co/5JmkG26DAs
Michael Strahan confirmed on stage at #4se today that he's interested in being a limited partner of the Giants.
"I’d be there in whatever capacity you needed me to be," he said, remarking that he has no desire to "run [the Giants'] draft."
The details 🔻
https://t.co/wd43HW88zw
![SBJ's tweet photo. Michael Strahan confirmed on stage at #4se today that he's interested in being a limited partner of the Giants.
"I’d be there in whatever capacity you needed me to be," he said, remarking that he has no desire to "run [the Giants'] draft."
The details 🔻
https://t.co/wd43HW88zw https://t.co/I5jbkZ8nh2](https://pbs.twimg.com/media/GrbDMObbAAAMYqB.jpg)
You heard it here first: NFL Fashion Editor Kyle Smith says you can wear your clothes over and over again 👔
At #4SE, Smith reminded us that fashion isn’t about constant newness — it’s about confidence, creativity, and owning your look.
So go ahead… repeat that fit (again) ✔️

Shana Stephenson of the @nyliberty says it best at #4SE: Fenty was a universal favorite among players—and when the partnership is authentic, the activation takes care of itself 🏀💄

Michael Strahan at #4SE emphasized that athletes should focus on building their careers in the game before turning attention to what comes after.
Prioritizing the present is key 🗝️

While at #4SE, Pro Football Hall of Famer @michaelstrahan said it best: sports have leaked into pop culture—and it’s a win for everyone 🏈🎤
From Hallmark storylines to Swifties tuning into NFL games, the crossover is real.

Checking in from #4se here in NYC 👋
Some big names in the room the next two days talking sports, entertainment, fashion, culture, etc.

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