Top Tweets for #ACTIVATE23
Each of these speakers shared the impressive ways placing community at the center of their CX strategies and programs enabled them to get closer to their customers and drive value for their business.
https://t.co/5bhChFjw1r
#insightcommunity #customerexperience #Activate23
"I'm very excited about the future of #AI, specifically for marketers." Said, Alec Haase, Head of Product Marketing at @HightouchData. He also mentions how AI combined with data stored in platforms will allow marketers to move much faster. #activate23 #AI
Chapter leaders, you won't want to miss this year's #Activate23! See you in Atlanta! #SkillsUSA #NLSC23
Tips from Mikko Westberg of @Strava on #ZeroPartyData:
📊 Ask users what they want
📊 Explain why you need the data
📊 Allow users to update their selections
📊 Deliver on promised value
Watch session now: https://t.co/SUc4HsmmcP
#Activate23 #ZeroPartyData #CustomerInsights
Another epic Activate Summit under our belts! For those who missed out, don't worry! Register to watch past sessions virtually and catch up on all the valuable insights you missed. All sessions are officially available On-Demand now: https://t.co/5OxGZsCl1t #Activate23
Activate Summit was so much fun and, of course, we had to add a little gamification into the mix! Congrats to our in-person and virtual raffle winners. Thanks so much for being part of the fun @Shipt @Opendoor @Nextdoor @ConsumerAffairs @ClassWallet #Rover #Activate23
Always a blast connecting with twitter friends IRL! Hanging with @GinnyTonkin at the #Activate23 summit 🎊
Exciting news for AI enthusiasts: According to Denys Kapush from @ColumbiaExecEd, global market revenues for AI in marketing are projected to skyrocket from $15.84B in 2021 to $107.4B in 2028! 📈 #Activate23 #AI #ColumbiaBusinessSchool
Tips to truly understand engaged subscribers from @ItsmeJade, @99designs: Consider Brand Affinity for enhanced segmentation when accessing subscriber sentiment—don't just rely on email opens to determine engagement. #Activate23 #CustomerEngagement #BrandAffinity
"Data is a superpower. AI predictions are based on finding correlations based on existing data sets.” - @Iterable’s Taylor Briggs and Trisha Desai #Activate23 #AI #PowerOfData Follow along virtually: https://t.co/ufiPo0CEom
Gold Sponsor @Digioh's Allison Kelly on how to gain valuable insights from consumer-consented data for improved targeting: build segments based on preferences, interests, and demographics. #Activate23 #ConsumerData #CustomerSegmentation
Woo-hoo! Day two at @Iterable #Activate23 has been absolutely awesome so far! The @ShawScott squad had a blast this morning, soaking up all the knowledge and meeting some fantastic customers and partners. We can't wait to dive into the afternoon sessions. https://t.co/W7voERA0Yw
4 tips from @clickup's Aaron Cort to thrive in today’s market: Know the market, understand lifecycle stages, breathe unit economics, and analyze impact. #Activate23 #MarketAnalysis #LifecycleStages Tune in virtually: https://t.co/ufiPo0C6yO
Brooke Phillips of @DotdashMeredith with the incredible speed improvement using @Iterable: 12 mins for 1M records vs. previous platform's 5+ hours for <500k records! #Activate23 #DataProcessing #MarketingAutomation Tune in virtually: https://t.co/ufiPo0C6yO
What a way to kick things off! Iterable turns 10 years old 🎂, a chat with 4 industry-leading CMOs, and a glimpse into the future of #AI at Iterable? We hope you're as energized for the day as we are! https://t.co/ufiPo0C6yO #Activate23 #Iterable
💡 Advice from Alex Haley, @ProductMadness— For those beginning new vendor evaluations: Get buy-in from internal stakeholders & articulate future possibilities. Watch virtually: https://t.co/ufiPo0C6yO #Activate23 #VendorEvaluation #marketingtips
Words of wisdom from @shivvyjervis' #Activate23 keynote: in combining #AI and the human element, marketers must consider ethics, legality, & human creativity to succeed. Tune in virtually: https://t.co/ufiPo0C6yO #Activate23 #marketing #AI
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