Top Tweets for #AFSMAC23
Social marketing can be used to build public support. @VitalStrat's new blog features @Luyanda_Majija's presentation of the Food Policy Program's mass media campaign in #SouthAfrica to educate and generate support for the sugary drinks tax #HPL @ #AFSMAC23 https://t.co/n6CwZy4C0E
Happy to have attended the first African Social Marketing Conference held in South Africa 🇿🇦 . Lot of inspiring learnings, stories, campaigns and most importantly welcoming brothers & sisters from all around the continent. Thx @wsmconference & hosts @WitsSbs
#Afsmac23
Understanding what messages resonate with your target audience is critical to shaping effective road safety campaigns. When these are paired with enhanced enforcement, campaigns can change behaviors and help prevent traffic crashes. #AFSMAC23
Today our @NigusAsmeret and Liza Zeynalova presented #RoadSafety message testing findings from Ghana, Ethiopia and Uganda at the @WSMConference--adding to knowledge on speeding messages that can save lives. #AFSMAC23
A reflective session for social marketing/SBC practitioners, Cal Bruns says "We need to be better at marketing ourselves"
"If we concentrate on value, all other things fall in place"
What value do you bring to the table?
Closing remarks by Prof. Debbie Ellis who appreciated all who came and noted feedback in particular about achieving fusion of academics and practitioners at this conference.
Next conference is 2025 AfSMAC
and IT'S A WRAP!!!#AFSMAC23
Closing plenary featuring best paper awards!
“Next time we're going to need a bigger venue”- @JeffFrenchSSM
Over 180 people in attendance! #AFSMAC23
Unpacking gender dynamics in Central Mali to boost women and girls’ access to food and nutrition security by @MagentaSBC #afsmac23
@NikeAyodele1 presenting on HANDS Campaign: Evaluation of a National Multimedia COVID-19 Campaign @WitsSbs #AFSMAC23
Q&A featuring further conversations around using digital media to change behaviours around #corruption.
Conversations also explore how to address "Whataboutism".
@Corruption_SA shares a bit more about "My hands are clean" campaign #AFSMAC23
Panelists touched on Inorganic vs organic traction; which suggests that the most appropriate approach for maximum impact is REactive and PROactive.
Panel also explores the power of #socialmedia for change @WitsSbs #AFSMAC23
As always, the conference activities aren’t complete without a lunch break 😁 @WSMConference @WitsSbs #AFSMAC23
What a wonderful community of #socialmarketing professionals at the first-ever African Social Marketing Association Conference @WitsUniversity in #SouthAfrica! #AFSMAC23 @isma_org @WSMConference @europeansma @LAMSO_org @SMANAorg
#afsmac23 Come join @MagentaSBC in room 213 Lagos at 15.00 where we will be telling you about our research on opportunities and barriers to women and girls’ empowerment in #Mali and how it impacts their access to food and nutrition security #socialmarketing
“There is a need to get beyond "likes" and "engagement".
These are short term predictors of something good that might happen down the line and is not an end in itself. We want to understand the relationship between exposure and engagement.” - Prof Douglas Evans at #AFSMAC23
Presentation done. Shared lessons on @media365 work using a digital first approach to launch #SKYGirlsZed in #Zambia. Now I can just chill and learn from everyone else! #TheFutureIsFusion #AFSMAC23
@NikeAyodele1 presents on Decolonizing Social and Behavior Change”. Interesting conversations in the room around perceptions on corruption with regards to community members & governments plus the need to have strong systems & sanctions in place. #AFSMAC23
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