Top Tweets for #ASOcase
Indexing growth x2 after the 1st iteration on Android!
Points: fix metadata and add new keywords cohorts. ➡️ Doubled keywords indexation in less than a month!
#googleplay #android #asocase #ASO
The Google play algorithm uses Google translate to "recognize" text through the English language. We used text for RU localization in Kazakh and Belarusian. And found out that Google translated the same words, standing separately, wrong.
#googleplay #aso #GNL #android #asocase
How to get +7% conversion boost using In-App Event badges ⤵️
🔹 launch In-App event with “New Season” badge for a month;
🔹 in parallel, every 2-3 days launch new event with "Competition" badge;
🔹 1 day break between "short" events.
#inappevent #appstore #ios #asocase
We analyzed the last 20 In-App Events in the Apple Store for one app. Checked the results a week before, a week during and a week after the event.
And we found out that In-App Events could give you up to +14% to the average sales 🔥🔥🔥
#applestore #ios #asocase #case #inappevent
If you add several English localizations (US, AU, UK) to In-App Event, title and suggest will be from a different localization.
How to solve:
1️⃣ restart event or
2️⃣ launch 2 identical events with restrictions on impressions by country.
#asocase #inappevent #ios #applestore
Let’s imagine, your audience has different priorities: character X is popular in the US, but in the UK character Y is more liked. We’d recommend to launch several In-App Events with these characters for each country separately.
#applestore #inappevent #asocase #case #ios
Google play icon can increase conversion!
We tested icons for app in Puzzle category:
1️⃣ current version vs 3 icons ➡️ v1.1 got more installs (4 523) and less negative confidence interval than others (-2.9%);
2️⃣ current version vs v1.1 ➡️ v1.1 won 🏆
#asocase #abtest #Googleplay
Bots attack!
Traffic growth for 2 days, >19.5k installs, no changes in product analytics. App flew out of the TOP-5 on one request with bots, but with installs of the game, not openings. App was restricted by Apple for 2.5 months.
#ios #case #asocase #appstoreoptimization
Analogue Switch Off Case @ConCourtSA Judgment:
The decision of the Minister of Communications and Digital Technologies not to give notice and take account of representations received on the analogue switch-off date is unlawful and is set aside.
#ASOcase #AnalogueSwitchOff
In our submissions to the Constitutional Court, we made it clear that the slow rate of STB installations indicates that many will still not be connected by 30 June 2022 #ASOcase
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