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Adidas Sets Date for Reopening Stores in Russia Adidas, the German sportswear and footwear brand, is set to resume its operations in the Russian market. Adidas is planning to reopen its stores on November 1, 2023. Partnership with Daher Group and Potential Rebranding Adidas has reportedly signed a contract with the Daher Group, a Lebanese branch of the investment company that owns the Dubai Mall. Recruitment for the new Adidas stores is scheduled to commence in early fall to ensure a smooth launch in November. However, it is yet to be determined whether the stores will retain the Adidas brand name or reopen under a new name, similar to what happened with the former Inditex stores. The Daher Group also manages Fashion and More Management DMCC, a UAE-registered company that recently acquired Zara, Bershka, Pull&Bear, and Massimo Dutti stores in Russia from the Spanish fashion giant Inditex. #adidas #russia #russiareturn #genocidesupporter #boycott