Top Tweets for #AdweekVirtualSeries
That’s a wrap for today’s live summit on the future of audio and voice! Many thanks to all attendees and speakers, and our partners @midroll, @pandoramusic and @npr. #AdweekVirtualSeries
Trust levels around pandemic-focused information sources. #AdweekVirtualSeries
Michael Smith says the mobile device experience with audio is more immersive—listeners say they pay more attention when listening on mobile devices.
#AdweekVirtualSeries
Michael Smith breaks down median age across all of @NPR’s listening outlets, with NPR Music (primarily Tiny Desk Concerts) bringing in the youngest audience. #AdweekVirtualSeries
We're seeing a renaissance in spoken-work audio.
Greatest areas of growth: Streaming audio, YouTube as an audio source, and podcasting
@edisonresearch’s @webby2001 #AdweekVirtualSeries
A breakdown of the audio sources and how much time the US population spends on them. @edisonresearch’s @webby2001 #AdweekVirtualSeries
Time spent on spoken word audio in the U.S. is up 30%. @NPR’s Michael Smith and Sarah Timmins and @edisonresearch’s @webby2001 examine this audio shift and learn more about how to connect with listeners in personal, powerful ways. #AdweekVirtualSeries https://t.co/89ZEkLPM9z
Do work that makes you happy and makes a difference.
@Headspace’s Morgan Selzer #AdweekVirtualSeries
Good content is good content, no matter what, even if it's branded. Tell good, entertaining and engaging stories.
@Headspace’s Morgan Selzer #AdweekVirtualSeries
Meet people where they are—figure out where they're going and create compelling content that fits that vertical.
@Headspace’s Morgan Selzer #AdweekVirtualSeries
How do you fit self-care into your routine? @Headspace’s Morgan Selzer explains why weaving thought-provoking, inspirational meditation podcasts and digital content into your daily routine will put you in the right headspace. #AdweekVirtualSeries https://t.co/89ZEkLPM9z
There's an opportunity not to disrupt where podcasts are today but to add to them.
@Pandoramusic's Claire Fanning #AdweekVirtualSeries
Example: In one audio campaign, @AmericanExpress did Zoom interviews with small business owners and communicated their personal stories.
@Pandoramusic's Claire Fanning #AdweekVirtualSeries
We've seen an adjustment of the new normal and a level of humanity we haven't seen from brands before. Getting creative with:
• who they connect with
• how they communicate stories
• taking risks in the ways they talk
@Pandoramusic's Claire Fanning #AdweekVirtualSeries
There's been a fragmentation of listenership, with more people listening on more devices and in more locations. —
@Pandoramusic's Claire Fanning #AdweekVirtualSeries
Claire Fanning explains how @Pandoramusic is helping brands answer not only “WHY AUDIO?” but more importantly “HOW AUDIO?” to make meaningful connections in an audio-first world. #AdweekVirtualSeries https://t.co/89ZEkLPM9z
Key insights from Chelsea Sanders #AdweekVirtualSeries
"Black women are not only good for this world; they are good for business, and I can't stress that enough." — Chelsea Sanders, host of Go Off, Sis podcast and vp of brand innovation & partnerships, for @Refinery29's Unbothered
#AdweekVirtualSeries
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