Top Tweets for #BGIQ
“If you see something happening, you take advantage of the trend. You can’t plant the trend yourself,” said @pdkdc, Hurst Senior Professorial Lecturer at @americanu and faculty director of @AU_SOC. More from our #BGIQ panel on entering the cultural zeitgeist and its significance.
"If you don’t have cultural relevance, you are not set up to succeed,” said @JimSias of @CampariAmerica. Learn about culture's vital role in brand love from experts like @mommylens. Explore #BGIQ, the AI method that measures real-time brand cultural relevance.
#BGIQ https://t.co/DZ9Fr28hDO
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