Top Tweets for #BWMasterclassUK
Very much enjoying the insightful cocktail menu 🥂 #BWMasterclassUK
“The future will always be uncertain, but it’s never completely random.” A reassuring moment in a break-neck speed sector. Great talk from Product Director, Paul Siegel @Brandwatch #BWMasterclassUK
Hugged in the most appropriate way by @Brandwatch. I’m sure 100% of the attendees got something positive out of the sessions today #BWMasterclassUK
Representing team UO at @Brandwatch bellies and brains are full 😋🧠#BWMasterclassUK trust the UO social team to be using BeReal 😎
It’s so nice to be back in person at #BWMasterclassUK today AND get to talk about one of my favourite subjects - data-driven storytelling 🤓
Lots of fantastic insights coming from @Brandwatch #BWmasterclassUK today. Favourite tip so far - if it’s boring to write, it will be boring to read.
Interesting morning at #BWmasterclassUK with useful reminders that when storytelling “if it’s boring to write, it’s boring to read” and “it’s better to be led by the data, then try and lead it” @Brandwatch ✍🏼💁🏻♀️
Top 3 ESG topics across all regions: Immigration, Climate, LGBTQ+ rights
#BWMasterclassUK @Brandwatch
Q: How do you find the story when the data is very vague?
A: It can help to start with a structure for your story. Set the context, think about the risks, figure out the ending. Then come back to the data.
#BWMasterclassUK
We had some excellent questions for Gemma, too.
Q: What do you do when your data contains conflicts?
A: Dive into the nuance and explore it. And when you tell your story, be truthful and open about the conflict you find.
#BWMasterclassUK
"I now want to talk to you about Mario's nipples"
An obvious way to start the day at the @Brandwatch London sessions!#BWMasterclassUK
Our #BWMasterclassUK has officially started!
If you weren’t able to make it, keep an eye out in this thread for insights from each #BWMasterclass session. 🤓
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