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Build in public was always about marketing. Sometimes you’d be sharing lessons because you genuinely want other indiehackers to succeed, but that’s from an era where there was a non verbal agreement to not overlap projects with someone else, and you have X months of a technical head start anyway. But the sharing ultimately led to benefits. More people checking out your site. More WOM. Maybe even some direct signups from X or wherever you’re sharing. That era is dead now. There’s no tech head start anymore and the non verbal agreement has evaporated. It’s every man woman and chihuahua for themselves. There’s also so much software that nobody cares anymore. I could launch something today that would be revolutionary 2 years ago, that today nobody would bat an eye at. It’s all within reach of anyone with a max subscription. RIP building in public. Let’s hope we find something to replace it. But I think the game now is: can you find a space not saturated with devs where you can provide value with tech, can you shut up about it, and can you sell the solution to non technical buyers. Long enough to make generational wealth before AGI turns us all back into fishermen and rice farmers. Godspeed my fellow meat proxies.