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When HHS Secretary Robert F. Kennedy Jr. demanded that the agency stop running vaccine awareness campaigns back in 2025, the chief medical officer at the time, Dr. Deb Houry, said she initially thought it was “a misunderstanding.” “It's an active flu season, it's not like flu is over. And we'd already paid for these ads, so it didn't make any sense,” she said. “And so, I brought it to our political leaders and brought it back to our communications staff, and asked them to please relay back to the department: ‘Surely this isn't what you want.’ And then, we got a note back: ‘It's a direct request from the secretary.’”