Top Tweets for #Brandfail
Mars is dropping artificial dyes this August, sparking a major debate on brand evolution versus legacy equity. Is this a brilliant pivot to capture wellness-driven consumers, or an unnecessary risk to an iconic classic? Drop your vote below: #BrandPass or #BrandFail? @MarsGlobal
Candy maker Mars will debut a version of M&M’s made without artificial dyes in August, but the bags of chocolate will be missing two hallmarks: The colors brown and blue. 🔗 https://t.co/AR7kFCMBMR

@lufthansa Hello Lufthansa, you haven’t delivered my sister’s luggage in Egypt. Since last Sunday and it’s her birthday starting today. This is so unfair. And your team is unresponsive. This is #brandfail
@hrrysgreysuit The cooking show didn’t flop because of content, it flopped because audiences never invited her into their kitchen. #BrandFail, as ever. jmo 🤷🏻♀️🌺🙏🏻
Campbell's faces a boiling-point scandal after leaked audio alleges an exec called its food "for poor people" and made racist remarks. #Campbells #SoupScandal #BrandFail https://t.co/rtALY5w9nt
@CartrackZA @R_4_____ Oh - the problem where the company lied to me and stole my money... That problem?! No thanks... The less I have to deal with @CartrackZA the better... #brandfail #crooks
Online ordering from @Makro_SA is the worst experience. Ordered curtains 24/8. Order canceled 2/9 no reason given. And I need to wait up to 2 weeks for my refund? #brandfail

A self-proclaimed lifestyle guru with a cooking show who doesn’t even know AI can generate recipes from what’s in your fridge? Totally relatable… said no one ever. The condescension drips, and the out-of-touchness reigns supreme, as ever. 🤦🏻♀️🌺🙏🏻#AsEverScam #ScamJam #BrandFail
@GovPressOffice Wow, that new logo really missed the mark—losing all the charm of the original. Sometimes classic branding just can’t be “reimagined.” Hopefully they listen before it sticks. 🧀🚫 #BrandFail #KeepItClassic
🇿🇦PLS RT🇿🇦 if you're also (again!) #CapitecDown like I am in #CapeTown right now...unbelievably, this is the SECOND TIME in 2 days. How hard is it to keep @CapitecBankSA #SouthAfrica's biggest bank's #IT backend functional?! 🌍🇿🇦🔥 #capitec #banking #brandfail

🇿🇦PLS RT🇿🇦 if you are also #CapitecDown right now as I am in #CapeTown...why is @CapitecBankSA incapable of stable tech offerings? Makes NO sense..and zero apology, SMS, email, offer of compensation, of course. Sad. 🌍🇿🇦🔥 #capitec #banking #southafrica #brandfail cape town

Elites, stop playing pauper. Drop fake modesty. Own your privilege with values-driven vulnerability to build real brand equity.
Click to read @MurmurInGlade's analysis: https://t.co/7QNQq5qiKb
#AamirKhan #Humblebrag #BrandFail #AuthenticityMatters #VirtueSignaling #CelebrityCulture #BrandTrust #PublicPersona

Jaguar’s Identity Crisis? 97.5% Sales Crash After Risky Rebrand Leaves Europe Cold
#Jaguar #BrandFail #AutoNews #MarketingDisaster #EVTransition #LuxuryFlop #JaguarRebrand #ElectricVehicles #AdGoneWrong #BusinessNews #CarTwitter #SalesCollapse #news #BREAKING
Jaguar’s sales have collapsed 97.5% since they put out this ad.
https://t.co/6lCcAUS1sR
@DailyMail It's odd that they declared a win just because a video went viral. In this case, it only elevated brand confusion. 🤦🏻♀️
This brand identity clings onto royalty and dignity, and gimmicks like this don’t help you...
they expose you.
That card though... 😂
jmo 🤷🏻♀️🌸🙏🏻
#BrandFail
@nancytsidley Constantly explaining and defending a post? You missed the mark. 🎯
From a branding POV:
👉 Clarity matters
👉 Connection matters more
👉 Tone is everything
That hospital mockery video? Not empowering. Just… embarrassing. As ever. 🤦🏻♀️
jmo 🤷🏻♀️🌸🙏🏻
#BrandFail #PRFail #RoyalMess
@TheNerveShow @kinseyschofield A video mocking the sacredness of childbirth… and @NHMLA is honoring her for “empowering women”? It’s all delusional smoke and mirrors. But God is not mocked. Truth always rises, no matter how deep it’s buried. @Netflix, thoughts? 🤦♀️🌸🙏💡 #LetLightIn #BrandFail #FaithOverFame
@nancytsidley In today’s PR missteps: a brand shares another baffling post, further alienating its audience. Meanwhile, Rachel and Aitch’s delivery room dance video resurfaces, reminding us that some moments are better kept private. #BrandFail #RoyalOvershare 🤦🏻♀️🤷🏻♀️🌸🙏🏻
@meta @facebook @instagram your support is not support at all, how come you don't even have the interest to help someone with their hacked account? #fail #brandfail

I wonder why this brand hasn’t taken off in the USA?
They pulled a real b#ner on this one.
I’m also fairly sure this brand did not originate in Italy!
#brandfail #marketing101

Hey @tapairportugal it seems you lost my daughter's luggage in transit. It's been more than 24 hours and still no update.
Please help!
#brandfail
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