Top Tweets for #BreakHealthInertia
Excited to share our 4th annual health inertia report + launch of the new tool "Head Light." This year, we delved into a root cause of inertia: cognitive biases. We looked at what they are & how marketers can break through them to inspire action. #breakhealthinertia
Wunderman Thompson Health’s fourth edition of their Health Inertia Report, ‘From Inertia to Action: New Avenues to Personal Connection’ examines the biases and factors that keep people from making better healthcare decisions: https://t.co/ymI6b6B7om
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#WunThompson #Health #Data
Is the industry taking the right approach to physician market research? 🤔Mark Truss, chief research officer, shares his thoughts in our new health inertia report. https://t.co/gRGrssWd0e
#WundermanThompsonHealth #BreakHealthInertia #InspireHealth
How can marketers better partner with doctors to break health inertia? In our third annual report on health inertia, we took on this important question.
https://t.co/KRLV8Pzcsf
#WundermanThompsonHealth #BreakHealthInertia #InspireHealth
By abandoning a one-size-fits-all approach and investing in personalized marketing, marketers can work to #breakhealthinertia in doctors and improve patient outcomes. –Nichole Davies
Thank you @BethSBulik from @FiercePharma for the fantastic story.🙌
https://t.co/UVhDCcTrZP
It’s here! 🎉Our third annual report on health inertia is officially live at https://t.co/KRLV8Pzcsf.
#WundermanThompsonHealth #BreakHealthInertia #InspireHealth
Doctors are one of our most critical partners to help #breakhealthinertia, but are marketers doing a good job communicating with them? Excited to share our 3rd annual report on health inertia & the insightful coverage by @MMMnews: https://t.co/7O6AfVtTIp #WunThompsonHealth
🗓️ It’s almost here! Join us tomorrow to learn how your brand can go beyond education to motivate action. This year, we focused on one of the most important forces to #breakhealthinertia – doctors.
Register for our @MMMnews webinar here: https://t.co/BtwNzmr2WV
A recent study found appealing to a physician’s emotions/personal motivations tends to do more to inspire action/change behavior. Join our webcast on Nov. 13 to unpack the implications of these findings for #marketing campaigns. @WunThompsonHLTH https://t.co/ozMqc2e4Rg
While I support the @US_FDA effort to end smoking, our research has shown that fear alone doesn't work. People are more motivated to change when we use a mix of motivational triggers. See: https://t.co/hflS3bDSEW. #BreakHealthInertia https://t.co/ZTEmFdigcT
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