Top Tweets for #CCPsychComms
Had some wonderful feedback today from my recent presentation on Nudge Theory at the @CharityComms #CCPsychComms event: “Super interesting, great presentation, helpful tips and tricks! best presentation of the day!”
“Very well presented- a good balance of theory and background.”
Presentation slides and tweets from #CCPsychComms are now live on the site! Check em out here : https://t.co/3AhKP5UU4o
Congrats to @riabowler and to @kate_brennan whose #CCPsychComms tweets won them a set of Copy Copy Copy cards - the strategy game from @herdmeister !
Check it out here : https://t.co/hsQ4FEgt0r https://t.co/dD962duaLE
Good morning!
Take a look at this normative message generator, captured by @AcademyKev during #CCPsychComms yesterday. ⬇️ https://t.co/PY9oz07VKP
Well done to the @CharityComms team for a fantastic conference today! #CCPsychComms Organisation was top notch - and so was the venue & food 👌🏻 @etcvenues
That's a wrap on #CCPsychComms ! Thanks to everyone who joined us and a special shout out to the amazing @zoeleec of @YoungMindsUK for smashing it on the twitter takeover today! Have a great evening everyone!
We’ll leave you with the amazing finished piece of illustration from @CreativeConcern: how to make people care & act 💜
#CCPsychComms
What a day at #CCPsychComms! Thanks for having me @zoeleec for your twitter takeover. Heading back to @YoungMindsUK full of behaviour models & nudge theory
Digital legacy fundraising is an interesting example of where this can work well. A few examples in here about normalising the ask - https://t.co/fWHT20Excl #CCPsychComms https://t.co/tJoNKvqGBf
Thanks to all our contributors and delegates at #CCPsychComms! What’s the number 1 thing you’ll be taking from today? Let us know!
Great example from @SaveTheChildren who have asked “What are our donors buying” and told us in this video, “you’re buying more survivors”. https://t.co/6xscBV5xN1 @shekhar_d #CCPsychComms
.@shekhar_d playing us some powerful video ads to show us how we can turn our perspective and ask, what are our supporters buying? Have a search of these ads:
- mums v maids #giveadayoff
- WWF become a tiger protector
- American greetings card tatto ad
#CCPsychComms
Asking - what are you buying? What, as a charity, are we selling? What do our audiences get out of an interaction with a cause? #CCPsychComms
The @wwf_uk ad presented supporters as tiger protectors, rather than telling them about the need to protect tigers. https://t.co/ChNvLiWW03 #CCPsychComms
. @shekhar_d says the most important question to ask is what are your customers buying? Describe in terms of an emotion eg status, peace of mind etc. Instead of thinking about giving, it’s about what they are buying - aka what do they get back?
#CCPsychComms #fundraising
So @shekhar_d and colleagues' analysis of charities' communications broke down into the following categories. In order of frequency:
Raise awareness
Change attitude
Change behaviour
Get people to give
Build a brand
Get people to volunteer
#CCPsychComms
Wish I was professionally slick enough to go to #CCPsychComms today. I shall watch from afar, from my corner of this village of hills, orchards, outdoor activities lovers & wildlife advocates, where ppl share excitement about this big old globe. #placeengagement
The most important question the commercial world ask of their consumers that we can apply to charity comms: what are they buying? What are we offering our supporters, what are they coming to us for? @shekhar_d #CCPsychComms
Shekhar Deshpande on what we can learn from commercial brands and adopting an audience centric approach to marketing @shekhar_d #CCPsychComms
Smart move to end the day talking about chocolate. We’re all ears! @shekhar_d looks at what we can learn from the chocolate industry. Think I’m gonna need a dairy milk on hand for this one...🍫 #CCPsychComms
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